The SmartPhone Projector

Spoil Your Brand (and Your Sweetheart) This Valentine’s Day

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You spend so much time and energy doting on your clients—but what about your business? Believe it or not, giving your own brand regular...

How to Represent Your Brand at Big Events

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In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...

A Twist That Cleans Up

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What do janitors have to do with James Bond 007? Not a lot - that is, until now. Friends Dan Teran and Saman Rahmanian were...

Why Brands Like American Girl Build Fans Not Customers

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Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...

Small Business Brand TWISTS – Dr. Tim Aquatics

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Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....

4 Tips to Put a TWIST on Black Friday

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Later this week millions of Americans will be emerging from their Thanksgiving food comas and licking their lips in anticipation of the deals on...

Get Out From Behind Your Desk – Go Experience Brands

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Are you experiencing the world through your computer or phone screen?  As a small business owner or entrepreneur, you need to hit the streets,...

What Brand Is Your Mom? Unlock her Perfect Gift.

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Strong brands speak to us. They resonate with our personalities. They help us project to the world who we really are inside and how...

Branding Tips for Better Business on American Express OPEN Forum

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We are thrilled to have been a contributor on branding to American Express OPEN Forum. If you aren't familiar with OPEN Forum, we urge you...

Branding Twists from Julie Cottineau on KGO Radio with DreX

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Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...