The real “owner” of your brand – is your target

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Brands are  relationships. And like romantic relationships, they are only healthy when you are in one with someone who really values what you have...

4 Tips to Put a TWIST on Black Friday

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Later this week millions of Americans will be emerging from their Thanksgiving food comas and licking their lips in anticipation of the deals on...

Why Brands Like American Girl Build Fans Not Customers

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Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...

How to Represent Your Brand at Big Events

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In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...

A Twist That Cleans Up

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What do janitors have to do with James Bond 007? Not a lot - that is, until now. Friends Dan Teran and Saman Rahmanian were...

Small Business Brand TWISTS – Dr. Tim Aquatics

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Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....

Get Out From Behind Your Desk – Go Experience Brands

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Are you experiencing the world through your computer or phone screen?  As a small business owner or entrepreneur, you need to hit the streets,...

Branding Twists from Julie Cottineau on KGO Radio with DreX

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Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...

How to Create Brand Ambassadors

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“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson Great brands change people’s lives. They make it easier to get things done, open...

What’s My TWIST? Unexpected experts can help your brand.

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Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...