Why Every Touch Point Matters in Your Brand
One of the things I love about BrandTwist Brand Safaris is we get to experience first hand many different touch points and then TWIST...
Spoil Your Brand (and Your Sweetheart) This Valentine’s Day
You spend so much time and energy doting on your clients—but what about your business? Believe it or not, giving your own brand regular...
Small Business Brand TWISTS – Dr. Tim Aquatics
Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....
A Twist That Cleans Up
What do janitors have to do with James Bond 007? Not a lot - that is, until now.
Friends Dan Teran and Saman Rahmanian were...
Why Brands Like American Girl Build Fans Not Customers
Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...
Branding Twists from Julie Cottineau on KGO Radio with DreX
Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...
How to Create Brand Ambassadors
“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson
Great brands change people’s lives. They make it easier to get things done, open...
What’s My TWIST? Unexpected experts can help your brand.
Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...