Walk Your Talk by Living Your Brand Promise Every Day

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Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...

How to Represent Your Brand at Big Events

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In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...

A Twist That Cleans Up

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What do janitors have to do with James Bond 007? Not a lot - that is, until now. Friends Dan Teran and Saman Rahmanian were...

Why Brands Like American Girl Build Fans Not Customers

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Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...

Small Business Brand TWISTS – Dr. Tim Aquatics

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Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....

4 Tips to Put a TWIST on Black Friday

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Later this week millions of Americans will be emerging from their Thanksgiving food comas and licking their lips in anticipation of the deals on...

Get Out From Behind Your Desk – Go Experience Brands

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Are you experiencing the world through your computer or phone screen?  As a small business owner or entrepreneur, you need to hit the streets,...

Branding Twists from Julie Cottineau on KGO Radio with DreX

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Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...

How to Create Brand Ambassadors

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“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson Great brands change people’s lives. They make it easier to get things done, open...

Branding Tips for Better Business on American Express OPEN Forum

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We are thrilled to have been a contributor on branding to American Express OPEN Forum. If you aren't familiar with OPEN Forum, we urge you...