Walk Your Talk by Living Your Brand Promise Every Day
Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...
How to Represent Your Brand at Big Events
In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...
A Twist That Cleans Up
What do janitors have to do with James Bond 007? Not a lot - that is, until now.
Friends Dan Teran and Saman Rahmanian were...
Why Brands Like American Girl Build Fans Not Customers
Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...
Small Business Brand TWISTS – Dr. Tim Aquatics
Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....
4 Tips to Put a TWIST on Black Friday
Later this week millions of Americans will be emerging from their Thanksgiving food comas and licking their lips in anticipation of the deals on...
Get Out From Behind Your Desk – Go Experience Brands
Are you experiencing the world through your computer or phone screen? As a small business owner or entrepreneur, you need to hit the streets,...
Branding Twists from Julie Cottineau on KGO Radio with DreX
Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...
How to Create Brand Ambassadors
“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson
Great brands change people’s lives. They make it easier to get things done, open...
Branding Tips for Better Business on American Express OPEN Forum
We are thrilled to have been a contributor on branding to American Express OPEN Forum.
If you aren't familiar with OPEN Forum, we urge you...