What Your Holiday Card Says About Your Brand
'Ti's the season to send tidings of comfort and joy.
Many companies engage in the practice of sending holiday greetings (print or increasingly emails) to...
Branding: An Entrepreneur’s Secret Weapon, smallbizdaily
Recently I had the pleasure of being interviewed about entrepreneurship and business branding by author, columnist and online talk show host Jane Applegate for her column...
An Older Twist For a New Brand
"Everyone talks about building a relationship with your customer. I think you build one with your employees first." Senior vice president of retail and...
Why Every Author, Speaker and Expert Needs a Brand Bumper
How do you distinguish your brand and its products and services in a competitive market? One way is to develop a "video brand bumper"...
Build Your Verbal Identity
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #3: BUILD YOUR VERBAL IDENTITY
The right words are...
3 Opportunities to Move Your Business Forward
The New Year is a great time to act on your business resolutions, and to help, we're excited to share with you these upcoming...
Small Business Brand TWISTS – Dr. Tim Aquatics
Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....
Stop Spending Until You Twist – Quick Twist Video #8
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Don't waste one more dime on marketing until you define your TWIST. Julie Cottineau,...
Transforming Dolls With a Twist
Transforming discarded hyper-sexualized dolls into something more down-to-earth started as a hobby and has become a viral sensation. After being laid off from her...
Finding the Right Job Fit: Large vs. Small
Julie Cottineau gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, "Finding the Right...