What Your Holiday Card Says About Your Brand

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'Ti's the season to send tidings of comfort and joy. Many companies engage in the practice of sending holiday greetings (print or increasingly emails) to...

Branding: An Entrepreneur’s Secret Weapon, smallbizdaily

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Recently I had the pleasure of being interviewed about entrepreneurship and business branding by author, columnist and online talk show host Jane Applegate for her column...

An Older Twist For a New Brand

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"Everyone talks about building a relationship with your customer. I think you build one with your employees first." Senior vice president of retail and...

Why Every Author, Speaker and Expert Needs a Brand Bumper

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How do you distinguish your brand and its products and services in a competitive market? One way is to develop a "video brand bumper"...

Build Your Verbal Identity

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #3: BUILD YOUR VERBAL IDENTITY The right words are...

3 Opportunities to Move Your Business Forward

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The New Year is a great time to act on your business resolutions, and to help, we're excited to share with you these upcoming...

Small Business Brand TWISTS – Dr. Tim Aquatics

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Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....

Stop Spending Until You Twist – Quick Twist Video #8

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  . . . . . . . . . . . Don't waste one more dime on marketing until you define your TWIST. Julie Cottineau,...

Transforming Dolls With a Twist

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Transforming discarded hyper-sexualized dolls into something more down-to-earth started as a hobby and has become a viral sensation. After being laid off from her...

Finding the Right Job Fit: Large vs. Small

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Julie Cottineau gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, "Finding the Right...