Brand Experience

Busy, trend-conscious women often have no time to go out and browse the shops to keep their wardrobes current and in style. Clothing exchange...

Someone said to me recently (only half jokingly) that the definition of “great service” is when nothing goes wrong. I chuckled along at the...

I was so pleased to have been invited to present "How To Build an Innovative Brand" to the NJ Chapter of MENG (Marketing Executives Networking Group). This...

Branding is about the unique and personal experience your space creates for its visitors.   In this post, Draw Your Target In to Explore Your...

In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...

It can be challenging to come up with a gift idea that is thoughtful, meaningful, fun and unique for mom on Mother's Day. We're...

Stray dogs are problem the world over. Shelters are overflowing and animal rescue organizations are desperate to find ways to increase pet adoptions. How...

When we are feeling down or under the weather, we all need some comfort. We love Trader Joe's packaging TWIST. They use the tissue box...

We hear from work-from-home business owners and solopreneurs how they often  feel isolated and how challenging it is to remain inspired and innovative when...

I recently discovered twipple, a movement  that uses Twitter to spread and encourage random acts of kindness. Here's a short video about twipple featuring Cunning Creative...