The Pet Rock and other Favorite 70’s Brands
Today is my birthday.
Rather than focus on the fact that I am another year older, and freaking out about the passage of time etc....
Branding vs. Advertising: Know the Difference to Grow
A common marketing gap is the failure to understand the difference between branding and advertising. In this guest post Chris Garrett illustrates how knowing the...
A Twist to Wash the Gray Away
At-home, DIY hair coloring products can save you money but can be inconvenient. Gray roots appear like a skunk’s stripe and you have to find...
Twisting Luxury and Mass Market Fashion Brands
Today, the luxury fashion market is facing many challenges – as many business are. Mass brands are growing in reach and competing with Luxury...
Get Out and Go On a Brand Safari
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
Branding is about experiences, but too often...
Love YOUR Brand
I officially declare February the month to LOVE YOUR BRAND!
Taking care of YOUR brand helps you do a better job for your clients....
How Twists Grow Business
This is a replay of Julie Cottineau's webinar presented to UPenn students and alumni on how to use branding to grow business. A lively...
Dutch Bros. Coffee: Brewers of Brand Personality
The Dutch Bros. brand has built a solid and enthusiastic customer base and gives takeaways that any business can start using to build up...
Why Bother Branding Your Small Business?
In this post, Why Bother Branding Your Small Business?, Malla Haridat shares the revelation that she, "…never realized how important branding was to small...