Branding Twists from Julie Cottineau on KGO Radio with DreX
Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...
Six Brand-tastic Ideas for Father’s Day
It can be challenging to come up with a gift idea that will be an exciting, original home run for dad on Father's Day....
How to Create Brand Ambassadors
“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson
Great brands change people’s lives. They make it easier to get things done, open...
What’s My TWIST? Unexpected experts can help your brand.
Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...
How Lululemon Athletica Stretches its Brand Touchpoints
Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...
Does Sex (Always) Sell?
I’m just back from a wonderful (dare I say “sensual”) vacation in the South of France.
The weather was warm, the nights were long and,...
3 Keys to Branding Your Website
This entry, 3 Keys to Branding Your Website, from Jennifer Smith, gives tips on branding your website to entice visitors to explore further. This is another...
A TWIST On Personal Shopping
Shopping can be a frustrating and draining experience: sifting through racks and racks of clothes and accessories, and once we get home and try...
Performance Wear with a Laid Back TWIST
Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a...
Stand Out in the Real World
Like most of us, I’m spending so much time on the computer, mobile and other virtual devices that I find myself beginning to to...