Branding Twists from Julie Cottineau on KGO Radio with DreX
Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...
Six Brand-tastic Ideas for Father’s Day
It can be challenging to come up with a gift idea that will be an exciting, original home run for dad on Father's Day....
What’s My TWIST? Unexpected experts can help your brand.
Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...
How to Create Brand Ambassadors
“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson
Great brands change people’s lives. They make it easier to get things done, open...
Dutch Bros. Coffee: Brewers of Brand Personality
The Dutch Bros. brand has built a solid and enthusiastic customer base and gives takeaways that any business can start using to build up...
How Lululemon Athletica Stretches its Brand Touchpoints
Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...
Does Sex (Always) Sell?
I’m just back from a wonderful (dare I say “sensual”) vacation in the South of France.
The weather was warm, the nights were long and,...
Twisting Luxury and Mass Market Fashion Brands
Today, the luxury fashion market is facing many challenges – as many business are. Mass brands are growing in reach and competing with Luxury...
Top 5 Freedom Brands
Independence Day in the U.S.A. is a time to salute our founding fathers and mothers and take a moment to celebrate the birth of...
3 Keys to Branding Your Website
This entry, 3 Keys to Branding Your Website, from Jennifer Smith, gives tips on branding your website to entice visitors to explore further. This is another...