The Brand of YOU

"I'M NOT A BUSINESSMAN/I'M A BUSINESS, MAN!" - Jay-Z Jay-Z got it right. That's what personal branding is all about. It's not only your commercial brand that...

Twist Your Brand – Grow Your Business

BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson's Virgin, author of "TWIST: How Fresh Perspectives Build Breakthrough Brands" and Westchester,...

Your Brand Needs a Gift Guide

This post, Your Brand Needs a Gift Guide, by Company B founder Bonnie Rothman Morris explains how creating a gift guide for your business is a...

Opera With A More Approachable TWIST

Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong! The Metropolitan Opera continues its 10-year tradition...

A Sweet Twist That Delivers Results

Many non-profits rely on volunteers – but some actions, like giving blood, require a temporarily unpleasant experience to contribute to long term benefits. The Australian...

Sneezing on the Go with a Twist

“Keep your eyes on the road and your hands on the wheel” - good advice for drivers, but when you’ve got kids in the...

Live Your Twist – Quick Twist Video #5

  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...

Twisting Book Trailers to Boost Any Business

Book trailers bring big business. These video spots don’t stand out for their star-power alone, but for their formal inventiveness and willingness to take risks...

Find Moments That Matter

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #8: FIND MOMENTS THAT MATTER Many marketers...

Innovative Connecting at 35,000 Feet

Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...

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