Branding Twists from Julie Cottineau on KGO Radio with DreX
Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...
Branding Tips for Better Business on American Express OPEN Forum
We are thrilled to have been a contributor on branding to American Express OPEN Forum.
If you aren't familiar with OPEN Forum, we urge you...
What’s My TWIST? Unexpected experts can help your brand.
Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...
How to Create Brand Ambassadors
“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson
Great brands change people’s lives. They make it easier to get things done, open...
How Lululemon Athletica Stretches its Brand Touchpoints
Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...
TWIST Your Elevator Pitch to Stand Out
I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the...
3 Keys to Branding Your Website
This entry, 3 Keys to Branding Your Website, from Jennifer Smith, gives tips on branding your website to entice visitors to explore further. This is another...
The Brand of YOU
"I'M NOT A BUSINESSMAN/I'M A BUSINESS, MAN!" - Jay-Z
Jay-Z got it right. That's what personal branding is all about. It's not only your commercial brand that...
4 Unconventional Ways to Build Buzz Around Your Brand
With everyone sharing, tweeting and updating as much as they can, how can your business stand out? How can you draw your customer in...
Stand Out in a Bag Full of SWAG
Creative twists on how to make SWAG unique and our business get noticed. This entry, Stand Out in a Bag Full of SWAG, from...