Brand Implementation

Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...

Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...

“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson Great brands change people’s lives. They make it easier to get things done, open...

We are thrilled to have been a contributor on branding to American Express OPEN Forum. If you aren't familiar with OPEN Forum, we urge you...

Nonprofits and small businesses have big challenges getting brand attention. An innovative TWIST can go a long way toward getting your brand recognized and...

 Selfies are how Millennials share their lives - and normally this is a “commercial free” zone – but how can brands add just the...

With everyone sharing, tweeting and updating as much as they can, how can your business stand out? How can you draw your customer in...

Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the...

Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a...