Hone Your Elevator Pitch

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP # 10: HONE YOUR ELEVATOR PITCH  No...

Add a Fresh Twist

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.  TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST Fresh ideas...

Build Your Verbal Identity

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #3: BUILD YOUR VERBAL IDENTITY The right words are...

Nook vs. Kindle: What’s in a Name?

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First there was the Kindle e-book from Amazon. Last week Barnes and Noble launched their own version, the Nook. It’s billed as “The World’s Most Advanced...