3 Ways to Strengthen Your Nonprofit Brand with a TWIST
I spend a lot of time talking about branding in the for-profit space, but a powerful and clearly defined brand is a critical asset...
How to Represent Your Brand at Big Events
In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...
Small Business Brand TWISTS – Dr. Tim Aquatics
Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....
Talking Brand and Entrepreneur TWISTS with Steve Blank
Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...
How Twists Grow Business
This is a replay of Julie Cottineau's webinar presented to UPenn students and alumni on how to use branding to grow business. A lively...
Get Out From Behind Your Desk – Go Experience Brands
Are you experiencing the world through your computer or phone screen? As a small business owner or entrepreneur, you need to hit the streets,...
What Brand Is Your Mom? Unlock her Perfect Gift.
Strong brands speak to us. They resonate with our personalities. They help us project to the world who we really are inside and how...
Dutch Bros. Coffee: Brewers of Brand Personality
The Dutch Bros. brand has built a solid and enthusiastic customer base and gives takeaways that any business can start using to build up...
How Lululemon Athletica Stretches its Brand Touchpoints
Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...
What’s My TWIST? Unexpected experts can help your brand.
Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...