Why Brands Like American Girl Build Fans Not Customers

0
Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...

How to Represent Your Brand at Big Events

0
In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...

Small Business Brand TWISTS – Dr. Tim Aquatics

0
Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....

Get Out From Behind Your Desk – Go Experience Brands

0
Are you experiencing the world through your computer or phone screen?  As a small business owner or entrepreneur, you need to hit the streets,...

Talking Brand and Entrepreneur TWISTS with Steve Blank

0
Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...

How Twists Grow Business

0
This is a replay of Julie Cottineau's webinar presented to UPenn students and alumni on how to use branding to grow business. A lively...

How to Create Brand Ambassadors

0
“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson Great brands change people’s lives. They make it easier to get things done, open...

What’s My TWIST? Unexpected experts can help your brand.

0
Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...

Does Sex (Always) Sell?

2
I’m just back from a wonderful (dare I say “sensual”)  vacation in the South of France. The weather was warm, the nights were long and,...

Stand Out in the Real World

0
Like most of us, I’m spending so much time on the computer, mobile and other virtual devices that I find myself beginning to to...