Improve with Improv
Think SNL or Second City. Do these silly skits have anything serious to teach us about building better brands? Quite possibly yes, if you...
How Twists Grow Business
This is a replay of Julie Cottineau's webinar presented to UPenn students and alumni on how to use branding to grow business. A lively...
CNN’s Passion to Portfolio with BrandTwist’s Julie Cottineau
So excited and grateful that CNN International has covered BrandTwist in this Passion to Portfolio piece. Comments and inquiries from around the world have...
Location, Location, Location
One of our recent Facebook posts featured the Gladstone Hotel in Toronto, Canada. Our attention was drawn to this independent hotel because of how...
Coaches: It’s Time to Button Up Your Branding
In my brand consulting practice at BrandTwist I’ve been fortunate to work with a variety of coaches as clients: Life Coaches, Business Coaches, Distance...
Why Every Touch Point Matters in Your Brand
One of the things I love about BrandTwist Brand Safaris is we get to experience first hand many different touch points and then TWIST...
Do Blondes Have More Fun? Starbucks Thinks So
I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...
Top 5 Freedom Brands
Independence Day in the U.S.A. is a time to salute our founding fathers and mothers and take a moment to celebrate the birth of...
Add a Fresh Twist
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST
Fresh ideas...
Five Tips For An Effective Social Media Strategy
When designing a social media strategy it is important to know what your goal is and who you are trying to reach. Read through...