Add a Fresh Twist

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.  TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST Fresh ideas...

Grab a Branding Buddy This Winter

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Winter can be a tough time to get creative During the winter you can really start to feel cooped up. (Most West Coasters need not...

A Sipping Selfie TWIST

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 Selfies are how Millennials share their lives - and normally this is a “commercial free” zone – but how can brands add just the...

Why Bother Branding Your Small Business?

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In this post, Why Bother Branding Your Small Business?, Malla Haridat shares the revelation that she, "…never realized how important branding was to small...

Talking Brand and Entrepreneur TWISTS with Steve Blank

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Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...

Branding Lessons From Summer Camp

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To see more of our articles for  Women Business Owners Today (WBOT) click HERE. There is something magical about summer. Splashing in the lake during the...

How to Twist Outside the Box This Father’s Day

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Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is,...

A “Corporate” Loss that Feels Personal

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I never met Steve Jobs. In fact, I unfortunately never even had the pleasure of hearing him speak live. So why do I feel sad? Though...

4 Unconventional Ways to Build Buzz Around Your Brand

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With everyone sharing, tweeting and updating as much as they can, how can your business stand out? How can you draw your customer in...

Why Every Author, Speaker and Expert Needs a Brand Bumper

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How do you distinguish your brand and its products and services in a competitive market? One way is to develop a "video brand bumper"...