Brand Personality

I officially declare February the month to LOVE YOUR BRAND! Taking care of YOUR brand helps you do a better job for your clients....

Creative twists on how to make SWAG unique and our business get noticed. This entry, Stand Out in a Bag Full of SWAG, from...

I never met Steve Jobs. In fact, I unfortunately never even had the pleasure of hearing him speak live. So why do I feel sad? Though...

I’m just back from a wonderful (dare I say “sensual”)  vacation in the South of France. The weather was warm, the nights were long and,...

Finding the balance between your business' visual and verbal communication is essential to presenting a solid brand identity and building consumer comfort and loyalty....

How can you inspire your brand to work harder and smarter for your business? It's all here in this webinar replay with Rebecca Swift,...

BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson's Virgin, author of "TWIST: How Fresh Perspectives Build Breakthrough Brands" and Westchester,...

In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...

Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...

People often ask me how do you measure consumer's connection to a brand? Is there some research metric that captures a level of engagement, likelihood...