How to Twist Outside the Box This Father’s Day

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Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is,...

4 Unconventional Ways to Build Buzz Around Your Brand

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With everyone sharing, tweeting and updating as much as they can, how can your business stand out? How can you draw your customer in...

Grab a Branding Buddy This Winter

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Winter can be a tough time to get creative During the winter you can really start to feel cooped up. (Most West Coasters need not...

What Your Holiday Card Says About Your Brand

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'Ti's the season to send tidings of comfort and joy. Many companies engage in the practice of sending holiday greetings (print or increasingly emails) to...

Do Blondes Have More Fun? Starbucks Thinks So

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I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...

Home Grown Cocktails with a TWIST

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Enjoying a cocktail is nothing new. Neither is having an herb garden. But TWIST them together and you get Grow Cocktails, an innovative addition...

Five Tips For An Effective Social Media Strategy

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When designing a social media strategy it is important to know what your goal is and who you are trying to reach. Read through...

Business Cards with a TWIST

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You work hard to get your business launched – now, you want it to be remembered, long after that networking event, handshake, or chance...

A Delightfully Cheesy Twist

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A sure way to your customers’ hearts is to make it easy for them to enjoy you anywhere and any time. This creative TWIST...

Brand. Smash. Rebuild. Repeat

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In this post, Brand. Smash. Rebuild. Repeat, Reid Mueller explains that creating a good brand requires knowledge of your company’s identity and your customer’s...