How Uniforms Influence Employees and Their Company Brand
In this entry, How Uniforms Influence Employees and Their Company Brand, Jennifer Busch, explains how uniforms play an important role in not only influencing customer...
Duck, Duck, Twist?
You’re not the only one - there are plenty of ducks in the pond – and they’re all cute. So how do you stand...
When the Customer is Wrong
Usually the mantra is "the customer is always right". Great brands go out of the way to resolve issues...often bypassing the details of who...
Disruptive by Design
Monday I went to a Wired Magazine conference called “Disruptive by Design”. (Twitter#WiredLive).It had great speakers like Jeff Immelt (GE), Elon Musk (Telsa Motors/SpaceX),...
Branding Lessons From Summer Camp
To see more of our articles for Women Business Owners Today (WBOT) click HERE.
There is something magical about summer. Splashing in the lake during the...
Coaches: It’s Time to Button Up Your Branding
In my brand consulting practice at BrandTwist I’ve been fortunate to work with a variety of coaches as clients: Life Coaches, Business Coaches, Distance...
A One-Click Twist Delivers Beer And Surprises
Home delivery is nothing new. But Bud Light is adding a new TWIST by delivering a surprise experience to your door within minutes. With...
Twisting With Your Ex
What do you get when you take an online dating site and TWIST it with Mercedes Benz Certified Pre-Owned vehicles? People who would love...
Top 5 Freedom Brands
It’s Independence Day. Time to salute our founding fathers and mothers and take a moment to celebrate the birth of our great country…and of...
Common Blunders in Brand Naming
What’s in a name? Well with all due deference to Mr. Shakespeare….a lot.
Naming is one of the hardest things about creating a brand.
It may...