Brand Personality

Think SNL or Second City. Do these silly skits have anything serious to teach us about building better brands? Quite possibly yes, if you...

I just came back from Las Vegas after a trip with my kids, my brother and his family, and our 75 year old mother. That...

I believe that a great brand is a story well told. You've probably noticed that people love to tell stories about brands that have...

What happens when there is a gap between your personal and professional brands? Lately there's been a lot of buzz (and no doubt a fair...

Hema, a Dutch department store chain described as a European version of  Target (low prices on generic housewares, and lots of original design) has created...

Music is such an incredible way to make connections and evoke emotions.Why is it so under-leveraged in branding?I can't remember a lot of things...

I was introducing myself the other day to potential investors for one of my projects at work. To keep things fresh, I was trying...

Congratulations to the folks at Zappos who have just been acquired by Amazon.This is a great validation on Zappos' unwavering focus on customer care...