Talking Brand and Entrepreneur TWISTS with Steve Blank

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Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...

What’s Your Brand Theme Song?

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Every detail plays a part in starting a business – you need the vision, the plan, the team, the perspective, and the ability to...

Duck, Duck, Twist?

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You’re not the only one - there are plenty of ducks in the pond – and they’re all cute. So how do you stand...

Las Vegas: The Brand?

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I just came back from Las Vegas after a trip with my kids, my brother and his family, and our 75 year old mother. That...

The Virgin Twist – Quick Twist Video #4

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  . . . . . . . . . . . How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a...

Do Blondes Have More Fun? Starbucks Thinks So

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I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...

Home Grown Cocktails with a TWIST

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Enjoying a cocktail is nothing new. Neither is having an herb garden. But TWIST them together and you get Grow Cocktails, an innovative addition...

Twist Your Brand – Grow Your Business

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BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson's Virgin, author of "TWIST: How Fresh Perspectives Build Breakthrough Brands" and Westchester,...