Brand Placement

We are thrilled to have been a contributor on branding to American Express OPEN Forum. If you aren't familiar with OPEN Forum, we urge you...

In this new era of fluid collaboration and two way conversations enabled by social media  the lines between sponsors and content have become increasingly...

Marketing Your Brand Throughout the Holidays, from Alice Jenkins, gives 4 ways your business can make the most of the holiday season (or any season!)...

Earlier this week I blogged about Bad Brand Neighbors. Thank you to one of my readers (Anne) who sent in this great example. Her local bakery...

Winter can be a tough time to get creative During the winter you can really start to feel cooped up. (Most West Coasters need not...

Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....

Could your brand have seasonal mood disorder? It’s possible. Many of us find it challenging to stay motivated - and it can be particularly...

Every pet owner who travels – and can’t bring their pet along – knows how inconvenient it can be to deal with the scheduling...

Creative twists on how to make SWAG unique and our business get noticed. This entry, Stand Out in a Bag Full of SWAG, from...

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #8: FIND MOMENTS THAT MATTER Many marketers...