How to Represent Your Brand at Big Events
In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...
Why Brands Like American Girl Build Fans Not Customers
Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...
3 Ways to Strengthen Your Nonprofit Brand with a TWIST
I spend a lot of time talking about branding in the for-profit space, but a powerful and clearly defined brand is a critical asset...
Small Business Brand TWISTS – Dr. Tim Aquatics
Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....
Talking Brand and Entrepreneur TWISTS with Steve Blank
Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...
How Twists Grow Business
This is a replay of Julie Cottineau's webinar presented to UPenn students and alumni on how to use branding to grow business. A lively...
Get Out From Behind Your Desk – Go Experience Brands
Are you experiencing the world through your computer or phone screen? As a small business owner or entrepreneur, you need to hit the streets,...
Dutch Bros. Coffee: Brewers of Brand Personality
The Dutch Bros. brand has built a solid and enthusiastic customer base and gives takeaways that any business can start using to build up...
Branding Twists from Julie Cottineau on KGO Radio with DreX
Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...
Branding Tips for Better Business on American Express OPEN Forum
We are thrilled to have been a contributor on branding to American Express OPEN Forum.
If you aren't familiar with OPEN Forum, we urge you...