Improve with Improv

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Think SNL or Second City. Do these silly skits have anything serious to teach us about building better brands? Quite possibly yes, if you...

Trading IN, Not Down

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I was at the Argyle hospitality conference last week and there was a lot of talk of consumers trading down.This behavior is an unfortunate...

A Rise in Booty Branding?

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I am wondering if this is a new trend. Part of a recession-reaction, devil may care “bigger is better” attitude. Today, I learned (quite by...

Does Brand Exist?

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Well, from a purely rational standpoint we can define a brand by tangible inputs that can be isolated and measured. For example, if we know...

How to Be a Better Brand Planner

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"Think like a CFO." That was my response when I was asked by Ben Malbon of BBH Labs during Tuesday's Jay Chiat awards panel on innovation: "How...

Your Business Card is Crap

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As part of my New Year's clean-up I went through piles of business cards, chucked those I didn't think I'd ever need and filed...