Improve with Improv
Think SNL or Second City. Do these silly skits have anything serious to teach us about building better brands? Quite possibly yes, if you...
Trading IN, Not Down
I was at the Argyle hospitality conference last week and there was a lot of talk of consumers trading down.This behavior is an unfortunate...
A Rise in Booty Branding?
I am wondering if this is a new trend. Part of a recession-reaction, devil may care “bigger is better” attitude.
Today, I learned (quite by...
Does Brand Exist?
Well, from a purely rational standpoint we can define a brand by tangible inputs that can be isolated and measured.
For example, if we know...
How to Be a Better Brand Planner
"Think like a CFO."
That was my response when I was asked by Ben Malbon of BBH Labs during Tuesday's Jay Chiat awards panel on innovation:
"How...
Your Business Card is Crap
As part of my New Year's clean-up I went through piles of business cards, chucked those I didn't think I'd ever need and filed...