Ready, Set, No!
What's the right timing for innovation?I'm not talking about developing ideas and getting to market.I'm talking about thinking something through, making a decision, and...
Focus On Usefulness, Not Innovation
This post is part of our series, “Thirteen Tips For Better Branding.” See the rest of the series HERE.
Here we go, folks, with another post...
Live Your Twist – Quick Twist Video #5
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Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...
The real “owner” of your brand – is your target
Brands are relationships. And like romantic relationships, they are only healthy when you are in one with someone who really values what you have...
Trading IN, Not Down
I was at the Argyle hospitality conference last week and there was a lot of talk of consumers trading down.This behavior is an unfortunate...
Twist Personal and Business – Quick Twist Video #9
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Keeping it real makes you and your brand more relatable. Julie Cottineau, BrandTwist and...
Quit Your Job and Make Your Old Company Your First New...
Recently I had the pleasure of being interviewed by Brian F. Martin, host of Brand Connections Brand Fast-Trackers.
We talked about what makes a successful...
Get Out From Behind Your Desk – Go Experience Brands
Are you experiencing the world through your computer or phone screen? As a small business owner or entrepreneur, you need to hit the streets,...
How to Be a Better Brand Planner
"Think like a CFO."
That was my response when I was asked by Ben Malbon of BBH Labs during Tuesday's Jay Chiat awards panel on innovation:
"How...
Little Touches of Brand
This is the purple coffee pot in my new BrandTwist office.
A little bit of branding that helps me get in the BrandTwist mood while drinking my...