Fool Around with Your Brand This April Fools’ Day

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We take branding seriously, but sometimes you need to have some fun. With April Fools’ Day coming up, it’s a great opportunity for your brand to join the conversation and give your target something to talk (and laugh) about.

Dutch Bros. Coffee: Brewers of Brand Personality

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The Dutch Bros. brand has built a solid and enthusiastic customer base and gives takeaways that any business can start using to build up...

Branding Twists from Julie Cottineau on KGO Radio with DreX

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Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...

Six Brand-tastic Ideas for Father’s Day

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It can be challenging to come up with a gift idea that will be an exciting, original home run  for dad on Father's Day....

How to Create Brand Ambassadors

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“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson Great brands change people’s lives. They make it easier to get things done, open...

This Valentine’s Day, Show Your Love with a Twist

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Tired of the same old gifts for Valentine's Day? If you're stuck in the typical roses, perfume, and boxed chocolates rut, never fear…we've uncovered...

A Tiffany’s Twist With FARE Halloween Pumpkins

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Nonprofits and small businesses have big challenges getting brand attention. An innovative TWIST can go a long way toward getting your brand recognized and...

A Sipping Selfie TWIST

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 Selfies are how Millennials share their lives - and normally this is a “commercial free” zone – but how can brands add just the...

Transcend the Ordinary and Rise Above Your Competition

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Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

A TWIST On Graduation Gifts

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It’s graduation season! That means that some will be sending off their children to college, some will be going to college, and the rest...