The Sarah Palin Brand
Fascinating piece in today's NY Times business section on How Sarah Palin Became a Brand.
Whether or not you agree with her politics, I think...
QuickBite
(Tiger Woods) "is no longer the right representative for our brand after the circumstances of the last two weeks."
-Global consulting firm Accenture this Sunday...
Betty White: Branding Lessons
In case you've been living under a rock....Betty White, the 88 year old Emmy winning actress, is back with a vengeance.
Her re-popularity (if that's a...
QuickTwist
Do these Tiger golf balls cross the line?
These Tiger Woods Mistress golf balls hit the news yesterday and according to the media have...
Why Every Author, Speaker and Expert Needs a Brand Bumper
How do you distinguish your brand and its products and services in a competitive market? One way is to develop a "video brand bumper"...
QuickTwist
Who are your Oscar Faves?
This Sunday is the 82nd annual Academy Awards. In case you need a refresher on who is nominated, click here.
This...
Is Denial the Best Defense Against Brand Damage?
Yesterday Serena Williams was fined $190K for her outburst at the line judge during last September's US Open.
This is compared to $320K she won...
Oscar Follow Up
Well, I was wrong about Avatar taking best picture.
But I was right about this being a "year of small" as many lower budget films...