Celebrity Branding

(Tiger Woods) "is no longer the right representative for our brand after the circumstances of the last two weeks." -Global consulting firm Accenture this Sunday...

Do these Tiger golf balls cross the line?    These Tiger Woods Mistress golf balls hit the news yesterday and according to the media have...

What is the late night shuffle doing to the Leno and O'Brien brands?

In case you've been living under a rock....Betty White, the 88 year old Emmy winning actress, is back with a vengeance. Her re-popularity (if that's a...

Who are your Oscar Faves? This Sunday is the 82nd annual Academy Awards. In case you need a refresher on who is nominated, click here. This...

Fascinating piece in today's NY Times business section on How Sarah Palin Became a Brand. Whether or not you agree with her politics, I think...

"I'm human and I'm not perfect. This is a private matter and I want to keep it that way." -Tiger Woods on his desire not...

Well, I was wrong about Avatar taking best picture. But I was right about this being a "year of small" as many lower budget films...

What has this confession done to the Letterman brand?

Yesterday Serena Williams was fined $190K for her outburst at the line judge during last September's US Open. This is compared to $320K she won...