QuickBite

3
"I'm human and I'm not perfect. This is a private matter and I want to keep it that way." -Tiger Woods on his desire not...

Patrick Swayze – The Brand

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Patrick Swayze was one of the first actor's to offer a new brand of masculinity. Tough but tender. Not the ruggedness of Clint Eastwood. Or the brooding...

Why Every Author, Speaker and Expert Needs a Brand Bumper

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How do you distinguish your brand and its products and services in a competitive market? One way is to develop a "video brand bumper"...

Does Bad Behavior = Bad Brands?

3
Wow, between the shenanigans of Kanye and Serena this has been quite a week! Has their bad behavior done permanent damage to their brands? Or is...

QuickTwist

4
What has this confession done to the Letterman brand?

QuickTwist

2
What is the late night shuffle doing to the Leno and O'Brien brands?

Twisting Personal Branding: Tone, Twitter and Trouble

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Though your business’s semblance is essential to your success, don’t forget to pay attention to how you present yourself. Your personal brand shows the public...

QuickTwist

3
Who are your Oscar Faves? This Sunday is the 82nd annual Academy Awards. In case you need a refresher on who is nominated, click here. This...

Is Denial the Best Defense Against Brand Damage?

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Yesterday Serena Williams was fined $190K for her outburst at the line judge during last September's US Open. This is compared to $320K she won...

QuickTwist

2
What's your advice for Kanye and Serena?