Celebrity Branding

(Tiger Woods) "is no longer the right representative for our brand after the circumstances of the last two weeks." -Global consulting firm Accenture this Sunday...

How do you distinguish your brand and its products and services in a competitive market? One way is to develop a "video brand bumper"...

What has this confession done to the Letterman brand?

Wow, between the shenanigans of Kanye and Serena this has been quite a week! Has their bad behavior done permanent damage to their brands? Or is...

Well, I was wrong about Avatar taking best picture. But I was right about this being a "year of small" as many lower budget films...

What is the late night shuffle doing to the Leno and O'Brien brands?

In case you've been living under a rock....Betty White, the 88 year old Emmy winning actress, is back with a vengeance. Her re-popularity (if that's a...

It takes more than a catchy logo, flashy colors and a little bit of “shake your hips” and “show some leg” to create a...

Do these Tiger golf balls cross the line?    These Tiger Woods Mistress golf balls hit the news yesterday and according to the media have...

Who are your Oscar Faves? This Sunday is the 82nd annual Academy Awards. In case you need a refresher on who is nominated, click here. This...