Celebrity Branding

"God, I’m 51 years old and I spent 30 years of my life doing things I didn’t want to do. The things you do...

Patrick Swayze was one of the first actor's to offer a new brand of masculinity. Tough but tender. Not the ruggedness of Clint Eastwood. Or the brooding...

Depending on your penchant for romance and spectacle, Friday's "wedding of the century" may have moved you or bored you... to tears. But regardless of whether...

I'm too young to have experienced the assassination of JFK. But I did grow up in Boston and the Kennedy clan has always held a...

Fascinating piece in today's NY Times business section on How Sarah Palin Became a Brand. Whether or not you agree with her politics, I think...

In case you've been living under a rock....Betty White, the 88 year old Emmy winning actress, is back with a vengeance. Her re-popularity (if that's a...

Wow, between the shenanigans of Kanye and Serena this has been quite a week! Has their bad behavior done permanent damage to their brands? Or is...

How do you distinguish your brand and its products and services in a competitive market? One way is to develop a "video brand bumper"...

(Tiger Woods) "is no longer the right representative for our brand after the circumstances of the last two weeks." -Global consulting firm Accenture this Sunday...