Celebrity Branding

Patrick Swayze was one of the first actor's to offer a new brand of masculinity. Tough but tender. Not the ruggedness of Clint Eastwood. Or the brooding...

How do you distinguish your brand and its products and services in a competitive market? One way is to develop a "video brand bumper"...

Who are your Oscar Faves? This Sunday is the 82nd annual Academy Awards. In case you need a refresher on who is nominated, click here. This...

What is the late night shuffle doing to the Leno and O'Brien brands?

Though your business’s semblance is essential to your success, don’t forget to pay attention to how you present yourself. Your personal brand shows the public...

"I'm human and I'm not perfect. This is a private matter and I want to keep it that way." -Tiger Woods on his desire not...

It takes more than a catchy logo, flashy colors and a little bit of “shake your hips” and “show some leg” to create a...