Betty White: Branding Lessons
In case you've been living under a rock....Betty White, the 88 year old Emmy winning actress, is back with a vengeance.
Her re-popularity (if that's a...
Does Bad Behavior = Bad Brands?
Wow, between the shenanigans of Kanye and Serena this has been quite a week!
Has their bad behavior done permanent damage to their brands?
Or is...
Why Every Author, Speaker and Expert Needs a Brand Bumper
How do you distinguish your brand and its products and services in a competitive market? One way is to develop a "video brand bumper"...
Branding Lessons from Beyonce
It takes more than a catchy logo, flashy colors and a little bit of “shake your hips” and “show some leg” to create a...
The Sarah Palin Brand
Fascinating piece in today's NY Times business section on How Sarah Palin Became a Brand.
Whether or not you agree with her politics, I think...