Betty White: Branding Lessons

4
In case you've been living under a rock....Betty White, the 88 year old Emmy winning actress, is back with a vengeance. Her re-popularity (if that's a...

QuickPoll

1

Does Bad Behavior = Bad Brands?

3
Wow, between the shenanigans of Kanye and Serena this has been quite a week! Has their bad behavior done permanent damage to their brands? Or is...

QuickTwist

4
What has this confession done to the Letterman brand?

Why Every Author, Speaker and Expert Needs a Brand Bumper

0
How do you distinguish your brand and its products and services in a competitive market? One way is to develop a "video brand bumper"...

Branding Lessons from Beyonce

0
It takes more than a catchy logo, flashy colors and a little bit of “shake your hips” and “show some leg” to create a...

The Sarah Palin Brand

2
Fascinating piece in today's NY Times business section on How Sarah Palin Became a Brand. Whether or not you agree with her politics, I think...