How Uniforms Influence Employees and Their Company Brand

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In this entry, How Uniforms Influence Employees and Their Company Brand, Jennifer Busch, explains how uniforms play an important role in not only influencing customer...

Walk Your Talk by Living Your Brand Promise Every Day

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Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...

Hop to It… For Better Branding

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What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...

What Your Holiday Card Says About Your Brand

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'Ti's the season to send tidings of comfort and joy. Many companies engage in the practice of sending holiday greetings (print or increasingly emails) to...

The Need for Human Contact

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In this digitally connected world, we can sometimes forget the importance of real human contact.Two things brought this home to me this week.The first...

Tell Me a Story

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I believe that a great brand is a story well told. You've probably noticed that people love to tell stories about brands that have...

Twipple: Using Twitter to Ripple Human Kindness

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I recently discovered twipple, a movement  that uses Twitter to spread and encourage random acts of kindness. Here's a short video about twipple featuring Cunning Creative...

New Twist on Food Delivery

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Food delivery is not a new concept. Internet based delivery services such as Grubhub and Seamless have even taken food delivery a step further...

You Tube & Customer Service

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There's been lots of talk about social media and the power of a disgruntled few who can get their message out to to the...

How Lululemon Athletica Stretches its Brand Touchpoints

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Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...