Taking it to the Streets

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I love New York.A few days ago I was walking in Soho down Broadway during lunch. The streets were packed with shoppers, and tourists...

What Your Holiday Card Says About Your Brand

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'Ti's the season to send tidings of comfort and joy. Many companies engage in the practice of sending holiday greetings (print or increasingly emails) to...

5 Brand Trends for 2013

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I don't have a crystal ball, but that doesn't stop me from having some opinions about what the year to come has in store. Check...

A Travel Tuck-in Twist for Kids

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It's never easy traveling with kids and as more people are living mobile lives, traveling with kids for business or for pleasure is becoming...

New Twist on Food Delivery

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Food delivery is not a new concept. Internet based delivery services such as Grubhub and Seamless have even taken food delivery a step further...

“You Know Everybody! A Career Girl’s Guide to Building a Network...

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I'm thrilled to be featured in Marcy Twete's new book, You Know Everybody! A Career Girl's Guide to Building a Network That Works. Each week this summer...

The Need for Human Contact

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In this digitally connected world, we can sometimes forget the importance of real human contact.Two things brought this home to me this week.The first...

Tell Me a Story

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I believe that a great brand is a story well told. You've probably noticed that people love to tell stories about brands that have...

Twipple: Using Twitter to Ripple Human Kindness

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I recently discovered twipple, a movement  that uses Twitter to spread and encourage random acts of kindness. Here's a short video about twipple featuring Cunning Creative...

Walk Your Talk by Living Your Brand Promise Every Day

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Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...