5 Brand Trends for 2013
I don't have a crystal ball, but that doesn't stop me from having some opinions about what the year to come has in store. Check...
QuickBite
"Nice is the new mean."
- Lauren Zalaznick, NBC Universal
Speaking on a new trend in friendlier customer service in Hollywood' s A- list hotels, quoted...
Walk Your Talk by Living Your Brand Promise Every Day
Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...
“You Know Everybody! A Career Girl’s Guide to Building a Network...
I'm thrilled to be featured in Marcy Twete's new book, You Know Everybody! A Career Girl's Guide to Building a Network That Works. Each week this summer...
The Power of “We” in Customer Service
Here's a little anecdote from a shopping experience I had yesterday that shows how a subtle difference in language can really effect a brand...
The Art of Listening
Want to know the secret to a great interview (or any great meeting for that matter)?It's not the ability to dazzle with charm, intelligence...
Unisource Inaugural Strategic Branding Conference: Hotel, Lodging, Hospitality
I was honored to be among the presenters at the inaugural Unisource Strategic Branding Conference along side Dr. Chekitan S. Dev, Cornell University School...
Do No Harm?
Someone said to me recently (only half jokingly) that the definition of “great service” is when nothing goes wrong. I chuckled along at the...
