Do No Harm?
Someone said to me recently (only half jokingly) that the definition of “great service” is when nothing goes wrong. I chuckled along at the...
The Need for Human Contact
In this digitally connected world, we can sometimes forget the importance of real human contact.Two things brought this home to me this week.The first...
What’s the Right Price?
I'm confused.It seems a lot of the old rules about pricing and value have been thrown out in this distressed economy.Everything is on sale,...
How Uniforms Influence Employees and Their Company Brand
In this entry, How Uniforms Influence Employees and Their Company Brand, Jennifer Busch, explains how uniforms play an important role in not only influencing customer...
The Art of Listening
Want to know the secret to a great interview (or any great meeting for that matter)?It's not the ability to dazzle with charm, intelligence...
New Twist on Food Delivery
Food delivery is not a new concept. Internet based delivery services such as Grubhub and Seamless have even taken food delivery a step further...
How Lululemon Athletica Stretches its Brand Touchpoints
Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...
What Your Holiday Card Says About Your Brand
'Ti's the season to send tidings of comfort and joy.
Many companies engage in the practice of sending holiday greetings (print or increasingly emails) to...