5 Brand Trends for 2013

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I don't have a crystal ball, but that doesn't stop me from having some opinions about what the year to come has in store. Check...

QuickBite

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"Nice is the new mean." - Lauren Zalaznick, NBC Universal Speaking on a new trend in friendlier customer service in Hollywood' s A- list hotels, quoted...

Walk Your Talk by Living Your Brand Promise Every Day

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Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...

“You Know Everybody! A Career Girl’s Guide to Building a Network...

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I'm thrilled to be featured in Marcy Twete's new book, You Know Everybody! A Career Girl's Guide to Building a Network That Works. Each week this summer...

The Power of “We” in Customer Service

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Here's a little anecdote from a shopping experience I had yesterday that shows how a subtle difference in language can really effect a brand...

The Art of Listening

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Want to know the secret to a great interview (or any great meeting for that matter)?It's not the ability to dazzle with charm, intelligence...

Unisource Inaugural Strategic Branding Conference: Hotel, Lodging, Hospitality

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I was honored to be among the presenters at the inaugural Unisource Strategic Branding Conference along side Dr. Chekitan S. Dev, Cornell University School...

Do No Harm?

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Someone said to me recently (only half jokingly) that the definition of “great service” is when nothing goes wrong. I chuckled along at the...