Customer Service

Here’s a TWIST that is so handy and so simple you’ll wonder how you ever got along without it and why you didn’t invent...

Are you experiencing the world through your computer or phone screen?  As a small business owner or entrepreneur, you need to hit the streets,...

Usually the mantra is "the customer is always right".  Great brands go out of the way to resolve issues...often bypassing the details of who...

Here's a little anecdote from a shopping experience I had yesterday that shows how a subtle difference in language can really effect a brand...

It's never easy traveling with kids and as more people are living mobile lives, traveling with kids for business or for pleasure is becoming...

Here's a great story about the power of one person to brighten the day of so many others. It's about Johnny, a supermarket bag boy, who...

Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...

“Wine... offers a greater range for enjoyment and appreciation than, possibly, any other purely sensory thing.” writes Ernest Hemingway;  but not all wines are created...

To see more of our articles for  Women Business Owners Today (WBOT) click HERE. There is something magical about summer. Splashing in the lake during the...

Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...