A Switch With a Twist
Here’s a TWIST that is so handy and so simple you’ll wonder how you ever got along without it and why you didn’t invent...
Get Out From Behind Your Desk – Go Experience Brands
Are you experiencing the world through your computer or phone screen? As a small business owner or entrepreneur, you need to hit the streets,...
When the Customer is Wrong
Usually the mantra is "the customer is always right". Great brands go out of the way to resolve issues...often bypassing the details of who...
The Power of “We” in Customer Service
Here's a little anecdote from a shopping experience I had yesterday that shows how a subtle difference in language can really effect a brand...
A Travel Tuck-in Twist for Kids
It's never easy traveling with kids and as more people are living mobile lives, traveling with kids for business or for pleasure is becoming...
Make Every Job Count
Here's a great story about the power of one person to brighten the day of so many others. It's about Johnny, a supermarket bag boy, who...
Walk Your Talk by Living Your Brand Promise Every Day
Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...
A Wine Tasting With a Matchmaking Twist
“Wine... offers a greater range for enjoyment and appreciation than, possibly, any other purely sensory thing.” writes Ernest Hemingway; but not all wines are created...
Branding Lessons From Summer Camp
To see more of our articles for Women Business Owners Today (WBOT) click HERE.
There is something magical about summer. Splashing in the lake during the...
Why Brands Like American Girl Build Fans Not Customers
Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...