Hop to It… For Better Branding

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What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...

“You Know Everybody! A Career Girl’s Guide to Building a Network...

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I'm thrilled to be featured in Marcy Twete's new book, You Know Everybody! A Career Girl's Guide to Building a Network That Works. Each week this summer...

Twist Your Clutter Into Cash

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  They say that a picture is worth a thousand words, or maybe in this case - a thousand dollars?  Founded by Agustin Gomez in...

Show, Don’t Tell

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. For today's post, we're taking a trip...

A Twist That Can Save the Planet

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Plastic bottle caps are washing up on ocean shores and posing environmental health and safety concerns. They are actually number 5 in a top...

A Wine Tasting With a Matchmaking Twist

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“Wine... offers a greater range for enjoyment and appreciation than, possibly, any other purely sensory thing.” writes Ernest Hemingway;  but not all wines are created...

Engage in the Conversation

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This post is part of our series, "Thirteen Tips For Stronger Branding." See the rest of the series HERE. en·gage  v. en·gaged, en·gag·ing, en·gag·es 1. To involve oneself or become occupied;...

Find the Perfect Match for Your Brand

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There's not a lot new about online dating. Or is there? HowAboutWe added a fresh, unexpected twist to their dating service by coming at things...

New Twist on Food Delivery

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Food delivery is not a new concept. Internet based delivery services such as Grubhub and Seamless have even taken food delivery a step further...

Mani-Pedi’s with a Starbucks Twist

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Taking inspiration from successful businesses and twisting it with your brand to create innovative ways of reaching your ideal customer is the core of...