Get Out From Behind Your Desk – Go Experience Brands

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Are you experiencing the world through your computer or phone screen?  As a small business owner or entrepreneur, you need to hit the streets,...

Engage in the Conversation

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This post is part of our series, "Thirteen Tips For Stronger Branding." See the rest of the series HERE. en·gage  v. en·gaged, en·gag·ing, en·gag·es 1. To involve oneself or become occupied;...

A Switch With a Twist

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Here’s a TWIST that is so handy and so simple you’ll wonder how you ever got along without it and why you didn’t invent...

Baby, You Can Drive My Brand

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One of the classic symbols people associate with New York City is the yellow taxicab.  The streets are teeming with them. I’ve lived in...

The Most Important Person in Your Company?

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Who is the most important person in your company? Hint: It’s not the CEO, the CFO or even the CMO. It’s the receptionist. Come again? You heard...

A Travel Twist for Pets

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Every pet owner who travels – and can’t bring their pet along – knows how inconvenient it can be to deal with the scheduling...

TWISTING to Help Causes Succeed on Selfish Giving Podcast

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BrandTwist Founder & CEO, Founderj of BrandSchoolOnline.com and author to "TWIST: How Fresh Perspectives Build Breakthrough Brands" is the featured guest on CauseTalk Radio,...

A Twist That Cleans Up

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What do janitors have to do with James Bond 007? Not a lot - that is, until now. Friends Dan Teran and Saman Rahmanian were...

Twist Your Clutter Into Cash

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  They say that a picture is worth a thousand words, or maybe in this case - a thousand dollars?  Founded by Agustin Gomez in...

How Uniforms Influence Employees and Their Company Brand

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In this entry, How Uniforms Influence Employees and Their Company Brand, Jennifer Busch, explains how uniforms play an important role in not only influencing customer...