Finding the Path to Products That Twist
Every entrepreneur has their “Ah ha!” moment when they realize what they want to create – and often it is not what they would...
The THINX Revolutionary Twist on Women’s Underwear
Miki Agrawal not only wants to change how the world thinks about women’s periods, but she wants to liberate women from the constraints of...
Live Your Twist – Quick Twist Video #5
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Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...
A Tracking Twist to Keep Tabs on Luggage
Lost or stolen luggage is a common problem that plagues thousands of travelers all over the world. Finally, Smart-Unit has TWISTED ordinary luggage with...
Heels with an Adaptable TWIST
Transitioning from daytime casual to nighttime dress often means carting around a second pair of shoes or leaving and extra pair at the office...
A Cool Drink with a Warm Twist
Identify a problem; TWIST up an innovative solution. Any tailgating fan has faced the dilemma of needing to keep their hands warm while holding...
Fundraising With an Interactive Twist
Charities have to constantly ask people to take time out of their routine, reach into their pockets, phone in, mail in, or go on line...
Show, Don’t Tell
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
For today's post, we're taking a trip...
Think Inside the Box for Better Branding
Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....
A TWIST For The Perfect Fit
With the onslaught of cheap, disposable clothing in the U.S. and busy, demanding lifestyles fewer and fewer people are investing time or money in...