Rube Goldberg in Aisle 3?

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Hema, a Dutch department store chain described as a European version of  Target (low prices on generic housewares, and lots of original design) has created...

“You Know Everybody! A Career Girl’s Guide to Building a Network...

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I'm thrilled to be featured in Marcy Twete's new book, You Know Everybody! A Career Girl's Guide to Building a Network That Works. Each week this summer...

A One-Click Twist Delivers Beer And Surprises

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Home delivery is nothing new. But Bud Light is adding a new TWIST by delivering a surprise experience to your door within minutes.  With...

13 Tips For Stronger Branding

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This post is part of our series, "Thirteen Tips for Stronger Branding." See the rest of the posts HERE. You might have been thinking about...

Jewelry with an Alarming TWIST

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Yasmine Mustafa followed her dream to take a solo, six-month trek across South America. Throughout her journey she heard story after story from women...

A Twist on Personal Security

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Arriving safely at your destination is always the top priority whether traveling a long distance or walking around the block. But along the way...

Steal this Chair, Please.

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Mono (of Minneapolis) have created an unusual campaign for Client Blu Dot design. They are putting 25 "Real Good Chairs" in key locations in Manhattan...

A Sipping Selfie TWIST

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 Selfies are how Millennials share their lives - and normally this is a “commercial free” zone – but how can brands add just the...

Twisting Personal Branding: Tone, Twitter and Trouble

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Though your business’s semblance is essential to your success, don’t forget to pay attention to how you present yourself. Your personal brand shows the public...

Twist Your Clutter Into Cash

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  They say that a picture is worth a thousand words, or maybe in this case - a thousand dollars?  Founded by Agustin Gomez in...