Wonderful Women Who TWIST
March is Women’s History Month, which means I had an excuse to reach out to some incredible women whom I’ve had the privilege of...
How to Represent Your Brand at Big Events
In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...
Viora: Twisting the Coffee Mug for a Better Sipping Experience
If you thought there wasn’t any more room in the coffee industry for another innovation, think again. Meet Viora. Viora was developed when the founders...
Phonebooth With a Poetic Twist
Telephone booths have become old school relics of the past, until Elizabeth Hellstern took one and added a poetic TWIST to create Telepoem, an experiential...
Twisting, Moving and Shaking Your Brand
Imagine what would happen if you really dove in and started to twist and shake up your brand and business? That's what visionary entrepreneurs...
Why Every Touch Point Matters in Your Brand
One of the things I love about BrandTwist Brand Safaris is we get to experience first hand many different touch points and then TWIST...
Think Inside the Box for Better Branding
Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....
Luxury Style With a Twist
JJ and Shannon Wilson saw a gap in the luxury apparel industry. They wanted sophisticated and luxurious clothing but also desired the practicality and...
Necessity is the Mother of Brand Invention
“Necessity is the mother of invention.” That expression is as true today as it was when Plato first wrote it, circa 450 BC.
Here is...
A New Twist to Solve the Old Problem of Wet, Ruined...
Solving a personal problem can lead to powerful innovation. Tired of winter snow and slush ruining your boots? Cassandra Droogan, Founder & President, PYSIS...