A Switch With a Twist

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Here’s a TWIST that is so handy and so simple you’ll wonder how you ever got along without it and why you didn’t invent...

Sweeten Your Brand with Innovation

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Valentine’s Day has just passed. Searching to find a sweet little something to give as a gift online became a bit of a chore,...

An Airport TWIST Makes Wait Time More Fun

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Today's traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty...

Getting Back to Basics for Your Business: The ABCs of Branding

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Today’s business environment, fueled by continued innovation and advances in technology - is constantly changing and evolving. But the more things change, the more...

An Inspiring Entrepreneurial Twist that Warmed Our Hearts

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We are always looking for the twist – that little something special that opens our minds to new ways solving old problems. This entrepreneurial...

Luxury Style With a Twist

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JJ and Shannon Wilson saw a gap in the luxury apparel industry. They wanted sophisticated and luxurious clothing but also desired the practicality and...

TWIST Your Elevator Pitch to Stand Out

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I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the...

Small Business Advocate Jim Blasingame Twists with Julie Cottineau

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Julie was interviewed by Jim Blasingame, The Small Business Advocate,  about branding for the small business owner, finding your unique TWIST to make your...

Innovative Connecting at 35,000 Feet

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Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...

Stop Spending Until You Twist – Quick Twist Video #8

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  . . . . . . . . . . . Don't waste one more dime on marketing until you define your TWIST. Julie Cottineau,...