The Scarlet P

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I was walking up Park Avenue from Soho the other night with a plastic bag of groceries. Suddenly I felt incredibly negatively conspicuous toting...

Draw Your Target In To Explore Your Brand

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Branding is about the unique and personal experience your space creates for its visitors.   In this post, Draw Your Target In to Explore Your...

A Twist That Can Save the Planet

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Plastic bottle caps are washing up on ocean shores and posing environmental health and safety concerns. They are actually number 5 in a top...

Grow your Business by Changing the Scenery

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Most of us are creatures are habit. We've got a systematic way we go about our day: wake up, brew coffee, go to the office,...

A Creative Business and Travel Twist

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We hear from work-from-home business owners and solopreneurs how they often  feel isolated and how challenging it is to remain inspired and innovative when...

Little Touches of Brand

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This is the purple coffee pot in my new BrandTwist office. A little bit of branding that helps me get in the BrandTwist mood while drinking my...

Location, Location, Location

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One of our recent Facebook posts featured the Gladstone Hotel in Toronto, Canada. Our attention was drawn to this independent hotel because of how...

Get Out and Go On a Brand Safari

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. Branding is about experiences, but too often...

I Wish I Worked There!

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Do creative environments really help foster more creativity? I think so. And so do the authors of I Wish I Worked There. The author Kursty Groves (with...

Grab a Branding Buddy This Winter

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Winter can be a tough time to get creative During the winter you can really start to feel cooped up. (Most West Coasters need not...