Location, Location, Location

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One of our recent Facebook posts featured the Gladstone Hotel in Toronto, Canada. Our attention was drawn to this independent hotel because of how...

Celebrate Earth Day with a TWIST

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In recent years, there's been a strong push towards a more eco-friendly and sustainable lifestyle. There's also been a lot of "green" noise, and...

Get Out and Go On a Brand Safari

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. Branding is about experiences, but too often...

Build Your Business On Vacation

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A Business Building Vacation sounds like an oxymoron, right? Wrong. You can actually take advantage of some "down time" to come back with fresh ideas...

Grab a Branding Buddy This Winter

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Winter can be a tough time to get creative During the winter you can really start to feel cooped up. (Most West Coasters need not...

Keeping Green Resolutions

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I was talking to some colleagues about New Year's resolutions and one said his resolution was to try to not use any plastic bags. This surprised...

Show, Don’t Tell

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. For today's post, we're taking a trip...

The Scarlet P

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I was walking up Park Avenue from Soho the other night with a plastic bag of groceries. Suddenly I felt incredibly negatively conspicuous toting...

A Wine Tasting With a Matchmaking Twist

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“Wine... offers a greater range for enjoyment and appreciation than, possibly, any other purely sensory thing.” writes Ernest Hemingway;  but not all wines are created...

A Twist That Can Save the Planet

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Plastic bottle caps are washing up on ocean shores and posing environmental health and safety concerns. They are actually number 5 in a top...