Get Out and Go On a Brand Safari

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. Branding is about experiences, but too often...

Build Your Business On Vacation

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A Business Building Vacation sounds like an oxymoron, right? Wrong. You can actually take advantage of some "down time" to come back with fresh ideas...

Keeping Green Resolutions

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I was talking to some colleagues about New Year's resolutions and one said his resolution was to try to not use any plastic bags. This surprised...

Draw Your Target In To Explore Your Brand

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Branding is about the unique and personal experience your space creates for its visitors.   In this post, Draw Your Target In to Explore Your...

Little Touches of Brand

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This is the purple coffee pot in my new BrandTwist office. A little bit of branding that helps me get in the BrandTwist mood while drinking my...

Entrepreneurial Mastermind with an Adventurous Twist

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“Screw it, just do it!” Richard Branson’s motto has really delivered for him, for the Virgin brand and for countless entrepreneurs inspired by Branson’s...

A Creative Business and Travel Twist

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We hear from work-from-home business owners and solopreneurs how they often  feel isolated and how challenging it is to remain inspired and innovative when...

A Twist That Can Save the Planet

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Plastic bottle caps are washing up on ocean shores and posing environmental health and safety concerns. They are actually number 5 in a top...

Show, Don’t Tell

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. For today's post, we're taking a trip...

The Scarlet P

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I was walking up Park Avenue from Soho the other night with a plastic bag of groceries. Suddenly I felt incredibly negatively conspicuous toting...