Get Out From Behind Your Desk – Go Experience Brands
Are you experiencing the world through your computer or phone screen? As a small business owner or entrepreneur, you need to hit the streets,...
Six Brand-tastic Ideas for Father’s Day
It can be challenging to come up with a gift idea that will be an exciting, original home run for dad on Father's Day....
What’s My TWIST? Unexpected experts can help your brand.
Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...
How to Create Brand Ambassadors
“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson
Great brands change people’s lives. They make it easier to get things done, open...
This Valentine’s Day, Show Your Love with a Twist
Tired of the same old gifts for Valentine's Day? If you're stuck in the typical roses, perfume, and boxed chocolates rut, never fear…we've uncovered...
The Tattoo Test: Measuring Brand Passion
People often ask me how do you measure consumer's connection to a brand?
Is there some research metric that captures a level of engagement, likelihood...
A TWIST On Graduation Gifts
It’s graduation season! That means that some will be sending off their children to college, some will be going to college, and the rest...
Transcend the Ordinary and Rise Above Your Competition
Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...
How to Twist Outside the Box This Father’s Day
Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is,...
A Great Brand is a Story Well Told
One Woman Wines.
I knew there was something different and special about this brand the moment I saw the sign from the Highway.
I was biking...