Get Out From Behind Your Desk – Go Experience Brands

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Are you experiencing the world through your computer or phone screen?  As a small business owner or entrepreneur, you need to hit the streets,...

How to Create Brand Ambassadors

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“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson Great brands change people’s lives. They make it easier to get things done, open...

Six Brand-tastic Ideas for Father’s Day

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It can be challenging to come up with a gift idea that will be an exciting, original home run  for dad on Father's Day....

What’s My TWIST? Unexpected experts can help your brand.

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Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...

This Valentine’s Day, Show Your Love with a Twist

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Tired of the same old gifts for Valentine's Day? If you're stuck in the typical roses, perfume, and boxed chocolates rut, never fear…we've uncovered...

A TWIST On Graduation Gifts

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It’s graduation season! That means that some will be sending off their children to college, some will be going to college, and the rest...

Transcend the Ordinary and Rise Above Your Competition

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Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

How to Twist Outside the Box This Father’s Day

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Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is,...

The Tattoo Test: Measuring Brand Passion

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People often ask me how do you measure consumer's connection to a brand? Is there some research metric that captures a level of engagement, likelihood...

Celebrate the Modern Dad with a TWIST

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The modern dad is different than the stereotypical dad of times past. The new age father ditches the stern authority figure and involves himself...