What’s Your Brand Theme Song?

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Every detail plays a part in starting a business – you need the vision, the plan, the team, the perspective, and the ability to...

Got any Ideas?

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When is the last time you had an original idea?Not a "honey, let's get Thai tonight instead of sushi" kind of idea.A genuine, added...

A Switch With a Twist

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Here’s a TWIST that is so handy and so simple you’ll wonder how you ever got along without it and why you didn’t invent...

3 Opportunities to Move Your Business Forward

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The New Year is a great time to act on your business resolutions, and to help, we're excited to share with you these upcoming...

Being an Entrepreneur Can Be Lonely – But It Doesn’t Have...

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Solopreneurs, entrepreneurs and small business owners end up spending a lot of time alone, immersed in running their business, working from home or by...

The Power of “I Don’t Know”

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First up on Day 2 of World Business Forum, Steven Levitt economist and author of Freakonomics (a best selling book and now a motion picture). Interesting,...

Twist to Help Causes Succeed

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Non-profits face unique challenges in reaching their auciences. Julie Cottineau, BrandTwist Founder & CEO, Founder of BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives...

Fail Harder

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 This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #6: FAIL HARDER If you take nothing...

Top 5 Creativity “Rut Busters”

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What do you do when the well runs dry? I mean the creativity spring, the idea river, the fountain of wit… Maybe you are one of...

Branding Twists from Julie Cottineau on KGO Radio with DreX

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Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...