What’s Your Brand Theme Song?
Every detail plays a part in starting a business – you need the vision, the plan, the team, the perspective, and the ability to...
Got any Ideas?
When is the last time you had an original idea?Not a "honey, let's get Thai tonight instead of sushi" kind of idea.A genuine, added...
A Switch With a Twist
Here’s a TWIST that is so handy and so simple you’ll wonder how you ever got along without it and why you didn’t invent...
3 Opportunities to Move Your Business Forward
The New Year is a great time to act on your business resolutions, and to help, we're excited to share with you these upcoming...
Being an Entrepreneur Can Be Lonely – But It Doesn’t Have...
Solopreneurs, entrepreneurs and small business owners end up spending a lot of time alone, immersed in running their business, working from home or by...
The Power of “I Don’t Know”
First up on Day 2 of World Business Forum, Steven Levitt economist and author of Freakonomics (a best selling book and now a motion picture).
Interesting,...
Twist to Help Causes Succeed
Non-profits face unique challenges in reaching their auciences. Julie Cottineau, BrandTwist Founder & CEO, Founder of BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives...
Fail Harder
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #6: FAIL HARDER
If you take nothing...
Top 5 Creativity “Rut Busters”
What do you do when the well runs dry?
I mean the creativity spring, the idea river, the fountain of wit…
Maybe you are one of...
Branding Twists from Julie Cottineau on KGO Radio with DreX
Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...