BrandTwist’s Julie Cottineau on HispanicMPR.com

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In this interview for the Hispanic Marketing & Public Relations website host Elena del Valle discusses how you can TWIST to build a power brand with...

Teaching the Twist – Quick Twist Video #11

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  . . . . . . . . . . . Branding is something you do every day, every minute to connect with your audience...

Innovative Connecting at 35,000 Feet

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Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...

Little Touches of Brand

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This is the purple coffee pot in my new BrandTwist office. A little bit of branding that helps me get in the BrandTwist mood while drinking my...

Talking Brand and Entrepreneur TWISTS with Steve Blank

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Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...

Try to Get Fired

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #5: THINK OF ONE THING THAT...

New Twists on Playing With Your Pets

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There are many times when we have to leave our beloved pets home alone, bored and often anxious. We love our pets and want...

Elf on the Shelf

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Have you heard about this newest Christmas sensation and budding tradition?  It's called Elf on the Shelf. I think it's been around a few years, it...