Brand. Smash. Rebuild. Repeat

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In this post, Brand. Smash. Rebuild. Repeat, Reid Mueller explains that creating a good brand requires knowledge of your company’s identity and your customer’s...

A Creative Business and Travel Twist

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We hear from work-from-home business owners and solopreneurs how they often  feel isolated and how challenging it is to remain inspired and innovative when...

TWIST: How Fresh Perspectives Build Breakthrough Brands

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          TWIST: How Fresh Perspectives Build Breakthrough Brands by Julie Cottineau, available at The TwistBook.com     This year my birthday was a big milestone - and it was...

Sweeten Your Brand’s Impact with a Meaningful Cause

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Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...

A Tasty Tiffany Eye-Worthy TWIST

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Tech-savvy Generation Z’s and Millennials’ use social media to communicate and spread the word about what excites them, what they enjoy and brands they...

A Museum With a Take Me Home TWIST

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What’s the cardinal rule at any museum? Don’t touch the artwork! Now the Jewish Museum's "Take Me (I'm Yours) exhibit TWISTS this convention by engaging visitors as...

An Airport TWIST Makes Wait Time More Fun

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Today's traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty...

A TWIST For The Perfect Fit

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With the onslaught of cheap, disposable clothing in the U.S. and busy, demanding lifestyles fewer and fewer people are investing time or money in...

TWISTING to Help Causes Succeed on Selfish Giving Podcast

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BrandTwist Founder & CEO, Founderj of BrandSchoolOnline.com and author to "TWIST: How Fresh Perspectives Build Breakthrough Brands" is the featured guest on CauseTalk Radio,...

Twist Your Brand – Grow Your Business

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BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson's Virgin, author of "TWIST: How Fresh Perspectives Build Breakthrough Brands" and Westchester,...