Grab a Branding Buddy This Winter
Winter can be a tough time to get creative
During the winter you can really start to feel cooped up. (Most West Coasters need not...
Twist Your Brand – Grow Your Business
BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson's Virgin, author of "TWIST: How Fresh Perspectives Build Breakthrough Brands" and Westchester,...
Necessity is the Mother of Brand Invention
“Necessity is the mother of invention.” That expression is as true today as it was when Plato first wrote it, circa 450 BC.
Here is...
Steal This Chair, Please…The Results.
A few weeks ago I wrote Steal this Chair, Please about an experiment by Blu Dot design and their agency Mono to see if...
Last Minute Gifts that Twist
There's nothing better than giving a gift that's really loved and gets remembered. Stand out among the heaps of gift cards, certificates, and traditional...
Twist Your Business – Quick Twist Video #3
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Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...
Think Inside the Box for Better Branding
Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....
A Delightfully Cheesy Twist
A sure way to your customers’ hearts is to make it easy for them to enjoy you anywhere and any time. This creative TWIST...
Teaching the Twist – Quick Twist Video #11
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Branding is something you do every day, every minute to connect with your audience...
How to Keep Your Brand Fresh: Tips With a Twist
We really get a lot of great brand and business-building information listening to Christine Monaghan's radio program, "Entrepreneur Conversations". Her program features interviews with...