Grab a Branding Buddy This Winter

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Winter can be a tough time to get creative During the winter you can really start to feel cooped up. (Most West Coasters need not...

Twist Your Brand – Grow Your Business

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BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson's Virgin, author of "TWIST: How Fresh Perspectives Build Breakthrough Brands" and Westchester,...

Necessity is the Mother of Brand Invention

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“Necessity is the mother of invention.” That expression is as true today as it was when Plato first wrote it, circa 450 BC. Here is...

Steal This Chair, Please…The Results.

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A few weeks ago I wrote Steal this Chair, Please about an experiment by Blu Dot design and their agency Mono to see if...

Last Minute Gifts that Twist

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There's nothing better than giving a gift that's really loved and gets remembered. Stand out among the heaps of gift cards, certificates, and traditional...

Twist Your Business – Quick Twist Video #3

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  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...

Think Inside the Box for Better Branding

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Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....

A Delightfully Cheesy Twist

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A sure way to your customers’ hearts is to make it easy for them to enjoy you anywhere and any time. This creative TWIST...

Teaching the Twist – Quick Twist Video #11

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  . . . . . . . . . . . Branding is something you do every day, every minute to connect with your audience...

How to Keep Your Brand Fresh: Tips With a Twist

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We really get a lot of great brand and business-building information listening to Christine Monaghan's radio program, "Entrepreneur Conversations". Her program features interviews with...