Twist Your Business – Quick Twist Video #3

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  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...

Cultivate Your Personal Brand to Land That Job

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This post, Cultivate Your Personal Brand to Land That Job, is another in our series providing insight and action steps for those seeking a...

Want to Get Promoted? Try to Get Fired

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Stuck in an innovation rut? Here’s a technique that will help get those creative juices flowing again. Give yourself this task: “What idea could I come up...

Grow your Business by Changing the Scenery

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Most of us are creatures are habit. We've got a systematic way we go about our day: wake up, brew coffee, go to the office,...

Fail Harder

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 This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #6: FAIL HARDER If you take nothing...

Why Bother Branding Your Small Business?

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In this post, Why Bother Branding Your Small Business?, Malla Haridat shares the revelation that she, "…never realized how important branding was to small...

5 Ways a Strong Brand Can Ignite your Small Business

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Over the 5 years I worked for Virgin in the U.S. development office, I met some amazing entrepreneurs and small business owners. These folks, I’m...

It’s time to Twist – Quick Twist Video #10

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  . . . . . . . . . . .  There's never been a more exciting time to be a brander - or a...

Taxi Cab Confessions

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Remember the old days before mobile phones, smart phones and  iPads when while riding in a taxi basically meant you had two choices: 1)...

Branding Twists from Julie Cottineau on KGO Radio with DreX

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Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...