Twist Your Brand For New Ideas

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Let’s not kid ourselves. Branding is tough. There are so many competing brands and messages, it’s can be hard to capture a consumer’s attention...

Branding Lessons From Summer Camp

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To see more of our articles for  Women Business Owners Today (WBOT) click HERE. There is something magical about summer. Splashing in the lake during the...

Want to Get Promoted? Try to Get Fired

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Stuck in an innovation rut? Here’s a technique that will help get those creative juices flowing again. Give yourself this task: “What idea could I come up...

Taxi Cab Confessions

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Remember the old days before mobile phones, smart phones and  iPads when while riding in a taxi basically meant you had two choices: 1)...

Can Your Brand be Written as a Haiku?

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Branding is often complicated. But it doesn’t always need to be. Sometimes the simpler the message, the more it breaks through. I participated in an interesting Webinar...

Engage in the Conversation

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This post is part of our series, "Thirteen Tips For Stronger Branding." See the rest of the series HERE. en·gage  v. en·gaged, en·gag·ing, en·gag·es 1. To involve oneself or become occupied;...

Use Your Brand to Say “No”

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What are the most difficult words to say? For some of you it might be the anxiety-producing 3 words "I Love You"... But for most...

Twist Book Testimonials

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  "TWIST: How Fresh Perspectives Build Breakthrough Brands" Available on Amazon. I am truly blessed to have finally realized my childhood dream of writing a book!. A huge...

How to Create Brand Ambassadors

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“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson Great brands change people’s lives. They make it easier to get things done, open...

The Power of “We” in Customer Service

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Here's a little anecdote from a shopping experience I had yesterday that shows how a subtle difference in language can really effect a brand...