Insights

It takes more than a catchy logo, flashy colors and a little bit of “shake your hips” and “show some leg” to create a...

  . . . . . . . . . . . Don't waste one more dime on marketing until you define your TWIST. Julie Cottineau,...

Julie Cottineau gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, "Finding the Right...

Here's a little anecdote from a shopping experience I had yesterday that shows how a subtle difference in language can really effect a brand...

Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...

  . . . . . . . . . . . Keeping it real makes you and your brand more relatable. Julie Cottineau, BrandTwist and...

Julie was interviewed by Jim Blasingame, The Small Business Advocate,  about branding for the small business owner, finding your unique TWIST to make your...

Branding is often complicated. But it doesn’t always need to be. Sometimes the simpler the message, the more it breaks through. I participated in an interesting Webinar...

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  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...