The THINX Revolutionary Twist on Women’s Underwear
Miki Agrawal not only wants to change how the world thinks about women’s periods, but she wants to liberate women from the constraints of...
The Mis-branding of the Healthcare Debate
I am not heavily into politics.
But, like the rest of America, I couldn't help watching the whole health care debate and vote this weekend.
At...
Want to Get Promoted? Try to Get Fired
Stuck in an innovation rut? Here’s a technique that will help get those creative juices flowing again.
Give yourself this task: “What idea could I come up...
How Not to Dress for Success
This post, How Not to Dress for Success, is another in our series providing insight and action steps for those seeking a career in...
TWIST Your Elevator Pitch to Stand Out
I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the...
Grab a Branding Buddy This Winter
Winter can be a tough time to get creative
During the winter you can really start to feel cooped up. (Most West Coasters need not...
A “Corporate” Loss that Feels Personal
I never met Steve Jobs. In fact, I unfortunately never even had the pleasure of hearing him speak live.
So why do I feel sad?
Though...
Marketing is Not a Spectator Sport
But too often, people who work in this field, treat it like one. We’re afraid to move too quickly, think too boldly or try something...
Add a Fresh Twist
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST
Fresh ideas...
The Power of “I Don’t Know”
First up on Day 2 of World Business Forum, Steven Levitt economist and author of Freakonomics (a best selling book and now a motion picture).
Interesting,...