The THINX Revolutionary Twist on Women’s Underwear

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Miki Agrawal not only wants to change how the world thinks about women’s periods, but she wants to liberate women from the constraints of...

The Mis-branding of the Healthcare Debate

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I am not heavily into politics. But, like the rest of America, I couldn't help watching the whole health care debate and vote this weekend. At...

Want to Get Promoted? Try to Get Fired

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Stuck in an innovation rut? Here’s a technique that will help get those creative juices flowing again. Give yourself this task: “What idea could I come up...

How Not to Dress for Success

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This post, How Not to Dress for Success, is another in our series providing insight and action steps for those seeking a career in...

TWIST Your Elevator Pitch to Stand Out

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I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the...

Grab a Branding Buddy This Winter

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Winter can be a tough time to get creative During the winter you can really start to feel cooped up. (Most West Coasters need not...

A “Corporate” Loss that Feels Personal

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I never met Steve Jobs. In fact, I unfortunately never even had the pleasure of hearing him speak live. So why do I feel sad? Though...

Marketing is Not a Spectator Sport

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But too often, people who work in this field, treat it like one. We’re afraid to move too quickly, think too boldly or try something...

Add a Fresh Twist

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.  TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST Fresh ideas...

The Power of “I Don’t Know”

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First up on Day 2 of World Business Forum, Steven Levitt economist and author of Freakonomics (a best selling book and now a motion picture). Interesting,...