Fear of the Idea

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Does this ever happen to you? You (or someone in your organization) comes up with a new idea, and after an initial stage of euphoria...

Is Domino’s the “New Coke”?

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Many of you probably remember the Domino's fiasco of last April when two employees made a rogue video pretending to put disgusting things in the...

Deliver Your Elevator Pitch with a Twist

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You only get one chance to make a first impression, make sure you're ready to seize your moment. No matter what category your brand competes...

QuickTwist

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Brand R.I.P. 2009 saw the demise of some venerable brands (Circuit CIty, Max Factor, Saturn). Read here for a longer list. What brand would you miss...

The Pocket Dial: An iPhone and Fashion Twist

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Love your phone, but don't know where to put it when you're dressed for a nice evening out? Women can stash their phones in...

Branding Lessons from Beyonce

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It takes more than a catchy logo, flashy colors and a little bit of “shake your hips” and “show some leg” to create a...

TWIST Your Elevator Pitch to Stand Out

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I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the...

Heels with an Adaptable TWIST

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Transitioning from daytime casual to nighttime dress often means carting around a second pair of shoes or leaving and extra pair at the office...

Being an Entrepreneur Can Be Lonely – But It Doesn’t Have...

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Solopreneurs, entrepreneurs and small business owners end up spending a lot of time alone, immersed in running their business, working from home or by...

QuickBite

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"God, I’m 51 years old and I spent 30 years of my life doing things I didn’t want to do. The things you do...