The Power of “I Don’t Know”
First up on Day 2 of World Business Forum, Steven Levitt economist and author of Freakonomics (a best selling book and now a motion picture).
Interesting,...
Fear of the Idea
Does this ever happen to you?
You (or someone in your organization) comes up with a new idea, and after an initial stage of euphoria...
Divine Disasters
To this day, the one movie that scares me more than any other I have ever seen is Jaws.
The underwater shots of the dangling...
Is it Too Late for Toyota?
This article in Today's New York Times about Toyota's slow response to a deadly problem literally made me sick to my stomach.
The terror that...
QuickBite
"God, I’m 51 years old and I spent 30 years of my life doing things I didn’t want to do. The things you do...
Deliver Your Elevator Pitch with a Twist
You only get one chance to make a first impression, make sure you're ready to seize your moment.
No matter what category your brand competes...
Death by Chocolate
My name is Julie and I am a Chocaholic.
Not to belitte anyone else's addiction, but this is a serious problem for me.
And it's become...
Brand Twisting on Creative Warriors Podcast
Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", shares...
Want to Get Promoted? Try to Get Fired
Stuck in an innovation rut? Here’s a technique that will help get those creative juices flowing again.
Give yourself this task: “What idea could I come up...
TWIST Your Elevator Pitch to Stand Out
I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the...