Use Your Brand to Say “No”

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What are the most difficult words to say? For some of you it might be the anxiety-producing 3 words "I Love You"... But for most...

A Tree Fell on my House

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A Tree Fell on My House It was Wednesday around lunch time during a freak windstorm. Nobody was home, nobody was hurt. A tree fell on my...

Brand Twisting on Creative Warriors Podcast

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Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", shares...

Turn Disaster into Opportunity

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2009 has been a tough year for everyone. Many of us have had our best laid plans derailed because of the downturn in the economy. Job...

A Tracking Twist to Keep Tabs on Luggage

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Lost or stolen luggage is a common problem that plagues thousands of travelers all over the world. Finally, Smart-Unit has TWISTED ordinary luggage with...

Fear of the Idea

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Does this ever happen to you? You (or someone in your organization) comes up with a new idea, and after an initial stage of euphoria...

QuickBite

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“Fail Harder.” - Weiden and Kennedy, Portland This was originally posted on the terrific Swiss Miss blog. I love this expression. I believe there is no innovation...

Is Domino’s the “New Coke”?

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Many of you probably remember the Domino's fiasco of last April when two employees made a rogue video pretending to put disgusting things in the...

5 Healthy Habits of Highly Successful Solopreneurs

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Many entrepreneurs and business owners encounter a unique challenge: how to re-charge physically and emotionally and still have energy left for business. This guest post,...

Baby Bottles, Bluetooth and Busy Parents

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We are living in a "hands free" world. With the invention of Bluetooth technology we are able to operate just about everything without having...