The Power of “I Don’t Know”

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First up on Day 2 of World Business Forum, Steven Levitt economist and author of Freakonomics (a best selling book and now a motion picture). Interesting,...

Fear of the Idea

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Does this ever happen to you? You (or someone in your organization) comes up with a new idea, and after an initial stage of euphoria...

Divine Disasters

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To this day, the one movie that scares me more than any other I have ever seen is Jaws. The underwater shots of the dangling...

Is it Too Late for Toyota?

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This article in Today's New York Times about Toyota's slow response to a deadly problem literally made me sick to my stomach. The terror that...

QuickBite

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"God, I’m 51 years old and I spent 30 years of my life doing things I didn’t want to do. The things you do...

Deliver Your Elevator Pitch with a Twist

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You only get one chance to make a first impression, make sure you're ready to seize your moment. No matter what category your brand competes...

Death by Chocolate

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My name is Julie and I am a Chocaholic. Not to belitte anyone else's addiction, but this is a serious problem for me. And it's become...

Brand Twisting on Creative Warriors Podcast

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Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", shares...

Want to Get Promoted? Try to Get Fired

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Stuck in an innovation rut? Here’s a technique that will help get those creative juices flowing again. Give yourself this task: “What idea could I come up...

TWIST Your Elevator Pitch to Stand Out

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I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the...