A Twist That Can Save the Planet
Plastic bottle caps are washing up on ocean shores and posing environmental health and safety concerns. They are actually number 5 in a top...
Think Inside the Box for Better Branding
Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....
Find Moments That Matter
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #8: FIND MOMENTS THAT MATTER
Many marketers...
A Better Bottle With a Twist
Toting water on the go is a standard part of today’s healthy lifestyle. But we often have to compromise on taste when choosing an...
How Uniforms Influence Employees and Their Company Brand
In this entry, How Uniforms Influence Employees and Their Company Brand, Jennifer Busch, explains how uniforms play an important role in not only influencing customer...
Duck, Duck, Twist?
You’re not the only one - there are plenty of ducks in the pond – and they’re all cute. So how do you stand...
A Twist That Keeps Up With Kids
Kids grow and they out grow their shoes. Efforts to keep children equipped with proper-fitting shoes is especially challenging in impoverished nations where hundreds...
Viora: Twisting the Coffee Mug for a Better Sipping Experience
If you thought there wasn’t any more room in the coffee industry for another innovation, think again. Meet Viora. Viora was developed when the founders...