Branding Lessons from Beyonce

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It takes more than a catchy logo, flashy colors and a little bit of “shake your hips” and “show some leg” to create a...

Connecting: How to Build an Unforgettable Brand

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BrandTwist Founder & CEO and former V.P. of Brand for Virgin, Julie Cottineau, shares her entrepreneurial story and talks about personal branding, innovation, and...

So You Want To Work In Branding. Here’s My Advice…

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This post, So You Want to Work in Branding. Here's My Advice… is the first in our series providing insight and action steps for...

3 Alarm Bells: It’s Time To Make Your Hobby Your Business

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How do you know when it's time to stand out of your own way, dive in and become an entrepreneur to start your own...

Finding the Right Job Fit: Large vs. Small

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Julie Cottineau gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, "Finding the Right...

Quit Your Job and Make Your Old Company Your First New...

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Recently I had the pleasure of being interviewed by Brian F. Martin, host of  Brand Connections Brand Fast-Trackers. We talked about what makes a successful...

Agency vs. Client: What’s the Best Fit For You?

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This post, Agency vs. Client: What's the Best Fit For You? is another in our series providing insight and action steps for those seeking...

Grab a Branding Buddy This Winter

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Winter can be a tough time to get creative During the winter you can really start to feel cooped up. (Most West Coasters need not...

Branding Twists from Julie Cottineau on KGO Radio with DreX

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Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...

3 Opportunities to Move Your Business Forward

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The New Year is a great time to act on your business resolutions, and to help, we're excited to share with you these upcoming...