13 Tips For Stronger Branding

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This post is part of our series, "Thirteen Tips for Stronger Branding." See the rest of the posts HERE. You might have been thinking about...

New Twists on Playing With Your Pets

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There are many times when we have to leave our beloved pets home alone, bored and often anxious. We love our pets and want...

Necessity is the Mother of Brand Invention

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“Necessity is the mother of invention.” That expression is as true today as it was when Plato first wrote it, circa 450 BC. Here is...

Promoting Pet Adoption With a Tennis Twist

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Stray dogs are problem the world over. Shelters are overflowing and animal rescue organizations are desperate to find ways to increase pet adoptions. How...

Luxury Style With a Twist

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JJ and Shannon Wilson saw a gap in the luxury apparel industry. They wanted sophisticated and luxurious clothing but also desired the practicality and...

Elder Care with a TWIST

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Families with elderly relatives who need constant caregiving have few options when it comes to long-term housing. Assisted living and nursing homes can be expensive and...

A Fashionable TWIST on Granny Glasses

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I am always on the look out for that really great fashion statement piece, so I was quick to notice my BFF wearing a...

What To Do If Your Brand is Hacked

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We've been hit with some scary news the past few days! Major brands (Jeep, Burger King, even Viacom's MTV) are having their Twitter accounts...

Heels with an Adaptable TWIST

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Transitioning from daytime casual to nighttime dress often means carting around a second pair of shoes or leaving and extra pair at the office...

Deliver Your Elevator Pitch with a Twist

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You only get one chance to make a first impression, make sure you're ready to seize your moment. No matter what category your brand competes...