TWISTING to Help Causes Succeed on Selfish Giving Podcast
BrandTwist Founder & CEO, Founderj of BrandSchoolOnline.com and author to "TWIST: How Fresh Perspectives Build Breakthrough Brands" is the featured guest on CauseTalk Radio,...
New Twists on Playing With Your Pets
There are many times when we have to leave our beloved pets home alone, bored and often anxious. We love our pets and want...
A Curated Brand Can be Music to Your Ears
What goes around comes around. No matter which technology is used to deliver it, from the hand-cranked Victrola machine to micro-chips embedded into eyeglasses,...
An Airport TWIST Makes Wait Time More Fun
Today's traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty...
Turn, Turn, Click!
My friend Jane is an amazing problem solver. She's a Creative Director extraordinaire at an agency with a large and demanding cosmetics brand as...
Necessity is the Mother of Brand Invention
“Necessity is the mother of invention.” That expression is as true today as it was when Plato first wrote it, circa 450 BC.
Here is...
Do You Get Your Best Ideas in the Shower?
A while back a wrote a post Lather, Rinse, Repeat about how I often get my best ideas in the shower (I think it's something...
Baby, You Can Drive My Brand
One of the classic symbols people associate with New York City is the yellow taxicab. The streets are teeming with them. I’ve lived in...
Avoid Making the Top 5 Branding Mistakes – #BrandingHangout Replay
Recently BrandTwist Founder & CEO Julie Cottineau joined Terry Byford, Director, Corporate Counsel at Getty Images and iStock's Sarah Lochting in a live, Google Branding...
A Twist That Keeps Up With Kids
Kids grow and they out grow their shoes. Efforts to keep children equipped with proper-fitting shoes is especially challenging in impoverished nations where hundreds...