A Twist That Can Save the Planet
Plastic bottle caps are washing up on ocean shores and posing environmental health and safety concerns. They are actually number 5 in a top...
Mirror, Miror with a Twist
Retailers continue to innovate to deliver a more satisfying shopping experience with online shopping, mobile apps and free shipping and returns, but no one...
Avoid Making the Top 5 Branding Mistakes – #BrandingHangout Replay
Recently BrandTwist Founder & CEO Julie Cottineau joined Terry Byford, Director, Corporate Counsel at Getty Images and iStock's Sarah Lochting in a live, Google Branding...
The THINX Revolutionary Twist on Women’s Underwear
Miki Agrawal not only wants to change how the world thinks about women’s periods, but she wants to liberate women from the constraints of...
Necessity is the Mother of Brand Invention
“Necessity is the mother of invention.” That expression is as true today as it was when Plato first wrote it, circa 450 BC.
Here is...
A Wine Tasting With a Matchmaking Twist
“Wine... offers a greater range for enjoyment and appreciation than, possibly, any other purely sensory thing.” writes Ernest Hemingway; but not all wines are created...
A Twist on a Traditional Car Rental
You finally arrive at your destination airport. You've been up since 4:00 am to make the 8-hour flight. Tired, stressed and disoriented, you're not...
Want to Get Promoted? Try to Get Fired
Stuck in an innovation rut? Here’s a technique that will help get those creative juices flowing again.
Give yourself this task: “What idea could I come up...
A Twist on Personal Security
Arriving safely at your destination is always the top priority whether traveling a long distance or walking around the block. But along the way...
Entrepreneur Conversations
We love it when we find enriching resources for entrepreneurs and business owners, and we love sharing them with you. If you have not...