What’s My TWIST? Unexpected experts can help your brand.

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Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...

A Delightfully Cheesy Twist

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A sure way to your customers’ hearts is to make it easy for them to enjoy you anywhere and any time. This creative TWIST...

Make Your Brand Personal

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #9: MAKE YOUR BRAND PERSONAL  Most successful...

A Bottled Water Named Fred

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Hi There. It's been a while since I posted. Sorry. But frankly not too much caught my attention this summer...until this. A bottled water named Fred. Cool...

Do Blondes Have More Fun? Starbucks Thinks So

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I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...

Hop to It… For Better Branding

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What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...

Necessity is the Mother of Brand Invention

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“Necessity is the mother of invention.” That expression is as true today as it was when Plato first wrote it, circa 450 BC. Here is...

Considerations for Choosing Your Small Business Name

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This is a guest post submitted by Sarah Levy of Merchant Express. Visit the Merchant Express Resource Center for more great small business resources. What’s in a name? When...

More Great 70’s Brands

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This Flowbee hair cutter example was sent in from a BrandTwist reader in response to yesterday's post on The Pet Rock and other Great...

Sweeten Your Brand’s Impact with a Meaningful Cause

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Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...