Is Domino’s the “New Coke”?
Many of you probably remember the Domino's fiasco of last April when two employees made a rogue video pretending to put disgusting things in the...
Performance Wear with a Laid Back TWIST
Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a...
Hop to It… For Better Branding
What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...
One of a Kind Gifts, On Demand
Here's an interesting article in the New York Times: On the Web, Workshops That Help Shoppers Create One-of-a-Kind Gifts.
Sites like Zazzle.com, Blurb.com and Blue...
All Your Burning Brand Questions – Answered!
Sometimes the terms "brand" and "branding" can feel a bit vague or even overwhelming, particularly for those beginning a business, embarking on the entrepreneur...
QuickTwist
Do these Tiger golf balls cross the line?
These Tiger Woods Mistress golf balls hit the news yesterday and according to the media have...
Does Sex (Always) Sell?
I’m just back from a wonderful (dare I say “sensual”) vacation in the South of France.
The weather was warm, the nights were long and,...
Which Brands Say “I Love You”?
There are only 5 days left to Valentine's Day, have you found that special gift to show how much you care?
I've got a few...
What’s My TWIST? Unexpected experts can help your brand.
Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...
A Delightfully Cheesy Twist
A sure way to your customers’ hearts is to make it easy for them to enjoy you anywhere and any time. This creative TWIST...