Is Domino’s the “New Coke”?

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Many of you probably remember the Domino's fiasco of last April when two employees made a rogue video pretending to put disgusting things in the...

Performance Wear with a Laid Back TWIST

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Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a...

Hop to It… For Better Branding

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What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...

One of a Kind Gifts, On Demand

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Here's an interesting article in the New York Times: On the Web, Workshops That Help Shoppers Create One-of-a-Kind Gifts. Sites like Zazzle.com, Blurb.com and Blue...

All Your Burning Brand Questions – Answered!

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Sometimes the terms "brand" and "branding" can feel a bit vague or even overwhelming, particularly for those beginning a business, embarking on the entrepreneur...

QuickTwist

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Do these Tiger golf balls cross the line?    These Tiger Woods Mistress golf balls hit the news yesterday and according to the media have...

Does Sex (Always) Sell?

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I’m just back from a wonderful (dare I say “sensual”)  vacation in the South of France. The weather was warm, the nights were long and,...

Which Brands Say “I Love You”?

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There are only 5 days left to Valentine's Day, have you found that special gift to show how much you care? I've got a few...

What’s My TWIST? Unexpected experts can help your brand.

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Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...

A Delightfully Cheesy Twist

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A sure way to your customers’ hearts is to make it easy for them to enjoy you anywhere and any time. This creative TWIST...