Common Blunders in Brand Naming
What’s in a name? Well with all due deference to Mr. Shakespeare….a lot.
Naming is one of the hardest things about creating a brand.
It may...
Is Your Brand Friend-Worthy?
As a follow up to my recent post on You Don't Need a Social Media Strategy which seemed to hit a nerve (thanks for...
5 Tips for More Effective Conference Calls
With the economy low and business travel down significantly, it seems that Conference Calls are replacing in person meetings at a rate similar to...
5 Tips for Building a Better (Visual) Resume
This post, 5 Tips for Building a Better (Visual) Resume, is another in our series providing insight and action steps for those who are...
The real “owner” of your brand – is your target
Brands are relationships. And like romantic relationships, they are only healthy when you are in one with someone who really values what you have...
Add a Fresh Twist
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST
Fresh ideas...
5 Brand Trends for 2013
I don't have a crystal ball, but that doesn't stop me from having some opinions about what the year to come has in store. Check...