Key Agency Mistakes
I spent the first 20 years of my career on the agency side (Grey, Interbrand) and then I became a client (Virgin).Boy, do I...
The real “owner” of your brand – is your target
Brands are relationships. And like romantic relationships, they are only healthy when you are in one with someone who really values what you have...
5 Tips for Building a Better (Visual) Resume
This post, 5 Tips for Building a Better (Visual) Resume, is another in our series providing insight and action steps for those who are...
5 Brand Trends for 2013
I don't have a crystal ball, but that doesn't stop me from having some opinions about what the year to come has in store. Check...
Is Your Brand Friend-Worthy?
As a follow up to my recent post on You Don't Need a Social Media Strategy which seemed to hit a nerve (thanks for...
Common Blunders in Brand Naming
What’s in a name? Well with all due deference to Mr. Shakespeare….a lot.
Naming is one of the hardest things about creating a brand.
It may...
Who Says B2B Has to Be Boring?
"It’s easier for Virgin to be innovative, because you’ve got a sexy consumer facing brand.”
I hear this all the time.
Well guess what? That’s not...