Key Agency Mistakes

I spent the first 20 years of my career on the agency side (Grey, Interbrand) and then I became a client (Virgin).Boy, do I...

The real “owner” of your brand – is your target

Brands are  relationships. And like romantic relationships, they are only healthy when you are in one with someone who really values what you have...

5 Tips for Building a Better (Visual) Resume

This post, 5 Tips for Building a Better (Visual) Resume, is another in our series providing insight and action steps for those who are...

5 Brand Trends for 2013

I don't have a crystal ball, but that doesn't stop me from having some opinions about what the year to come has in store. Check...

Is Your Brand Friend-Worthy?

As a follow up to my recent post on You Don't Need a Social Media Strategy which seemed to hit a nerve (thanks for...

Common Blunders in Brand Naming

What’s in a name? Well with all due deference to Mr. Shakespeare….a lot. Naming is one of the hardest things about creating a brand. It may...

Who Says B2B Has to Be Boring?

"It’s easier for Virgin to be innovative, because you’ve got a sexy consumer facing brand.” I hear this all the time. Well guess what? That’s not...

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