The real “owner” of your brand – is your target
Brands are relationships. And like romantic relationships, they are only healthy when you are in one with someone who really values what you have...
5 Tips for More Effective Conference Calls
With the economy low and business travel down significantly, it seems that Conference Calls are replacing in person meetings at a rate similar to...
Common Blunders in Brand Naming
What’s in a name? Well with all due deference to Mr. Shakespeare….a lot.
Naming is one of the hardest things about creating a brand.
It may...
Who Says B2B Has to Be Boring?
"It’s easier for Virgin to be innovative, because you’ve got a sexy consumer facing brand.”
I hear this all the time.
Well guess what? That’s not...
Key Agency Mistakes
I spent the first 20 years of my career on the agency side (Grey, Interbrand) and then I became a client (Virgin).Boy, do I...
5 Brand Trends for 2013
I don't have a crystal ball, but that doesn't stop me from having some opinions about what the year to come has in store. Check...
Add a Fresh Twist
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST
Fresh ideas...