Who Says B2B Has to Be Boring?

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"It’s easier for Virgin to be innovative, because you’ve got a sexy consumer facing brand.” I hear this all the time. Well guess what? That’s not...

Ways to Be a Better Client

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I got good response (many via Facebook) on Monday's post on "5 Key Agency Mistakes". A few people suggested I turn the tables and...

Add a Fresh Twist

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.  TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST Fresh ideas...

BFF’s (Best Friends Forever)

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“Friend” is the big buzzword right now. Many brands seem to be in a frenzy over the need to “friend” consumers on social networks...

5 Tips for More Effective Conference Calls

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With the economy low and business travel down significantly, it seems that Conference Calls are replacing in person meetings at a rate similar to...

5 Brand Trends for 2013

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I don't have a crystal ball, but that doesn't stop me from having some opinions about what the year to come has in store. Check...

The real “owner” of your brand – is your target

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Brands are  relationships. And like romantic relationships, they are only healthy when you are in one with someone who really values what you have...