Add a Fresh Twist
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST
Fresh ideas...
“What Else?”
"What else?". Two simple words that are a powerful weapon against mediocrity.I learned them from a friend of mine who works in magazine marketing....
5 Tips for Building a Better (Visual) Resume
This post, 5 Tips for Building a Better (Visual) Resume, is another in our series providing insight and action steps for those who are...
Common Blunders in Brand Naming
What’s in a name? Well with all due deference to Mr. Shakespeare….a lot.
Naming is one of the hardest things about creating a brand.
It may...
Ways to Be a Better Client
I got good response (many via Facebook) on Monday's post on "5 Key Agency Mistakes". A few people suggested I turn the tables and...
Who Says B2B Has to Be Boring?
"It’s easier for Virgin to be innovative, because you’ve got a sexy consumer facing brand.”
I hear this all the time.
Well guess what? That’s not...
BFF’s (Best Friends Forever)
“Friend” is the big buzzword right now. Many brands seem to be in a frenzy over the need to “friend” consumers on social networks...