Common Blunders in Brand Naming

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What’s in a name? Well with all due deference to Mr. Shakespeare….a lot. Naming is one of the hardest things about creating a brand. It may...

Is Your Brand Friend-Worthy?

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As a follow up to my recent post on You Don't Need a Social Media Strategy which seemed to hit a nerve (thanks for...

5 Tips for More Effective Conference Calls

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With the economy low and business travel down significantly, it seems that Conference Calls are replacing in person meetings at a rate similar to...

5 Tips for Building a Better (Visual) Resume

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This post, 5 Tips for Building a Better (Visual) Resume, is another in our series providing insight and action steps for those who are...

The real “owner” of your brand – is your target

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Brands are  relationships. And like romantic relationships, they are only healthy when you are in one with someone who really values what you have...

Add a Fresh Twist

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.  TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST Fresh ideas...

5 Brand Trends for 2013

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I don't have a crystal ball, but that doesn't stop me from having some opinions about what the year to come has in store. Check...